Mercedes-Benz posts record sales in March 2012

Article by Christian Andrei, on April 5, 2012

Mercedes-Benz Cars had the best month that it has ever had last March. This means that it ends the first quarter with record-breaking worldwide deliveries of 340,877 units. March sales for Mercedes and Smart cars increased by 9.8% to 142,278. Mercedes brand sales had grown by 11% to 131,334 while Smart volume had a 2.8% decline to 26,975.

But for the first quarter, the U.S. had been the largest market for the U.S. with a hike of 15.3% in its volume to 61,513. Its sales in March had risen by 7.7% to 23,134. Germany was the No. 2 market with a 14.6% increase to 56,552 in the quarter. In addition, March sales had increased by 10.5% to 25,932. China is its third largest market with a 19.5% growth to 51,328.

Of this figure, 17,660 units were sold last month with a 16.1% increase. Another model that added to the increase in the global volume was the C class, which increased by 27% in the quarter to 99,660 units.

In a statement last Tuesday, Joachim Schmidt, Mercedes head of sales and marketing for Mercedes-Benz Cars, said that this gives him confidence that it will be able to reach its target of posting a new sales record in 2012. Mercedes, which fell behind Audi in 2011, is hoping to increase its annual sales to over 1.6 million vehicles in 2015. Last year, Mercedes sold 1.38 million cars around the world, an 8% increase over the previous year.

Topics: mercedes-benz, sales

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