With the introduction of the new Mercedes-Benz A-Class, the company was able to post a 7.4% increase in registrations for January, according to figures that SMMT released. The C-Class Saloon was among those that had the strongest performance in January. It also topped the very competitive market segment with a 12.8% jump compared to the same period in 2012.
The E-Class Saloon also posted a stronger beginning for the year, with a claim that it took the No. 1 spot in its segment with a 30.9% increase in registrations. AMG posted a 75% increase in registrations for January as it kept its position as the performance brand in the UK with the quickest growth. The registrations for the high-performing C 63 AMG Estate increased by 125%.
Due to the deterioration of the weather, the M-Class’ registrations fell by 386.3% compared to January 2012, securing a significant 14.4% share of the market segment. The new A-Class took a 6.2% share of its segment in the month that sales began in the UK. This is a commendable start for a new model that will be joined this June by the CLA four-door coupé.
In the same way, Mercedes-Benz has entered the small van market with its introduction of the new Citan. They were registered before its introduction to the market in the future months. According to Marcus Breitschwerdt, President and CEO of Mercedes-Benz UK, the company started 2013 as a “re-energized” company with high momentum and as the quickest rising performance brand.