Mercedes-Benz Japan and Swarovski of Austria have teamed up to develop a key design suited to Japanese lifestyle and fashion tastes. They came up with these car keys that are studded with Swarovski crystals, giving an air of exclusivity and the right proportion of shine.
Hand-crafted Swarovski crystals, which are in shades of pink or black, have been embedded along the long sides of the keys. Only 800 samples will be created of the limited edition keys.
This accessory is offered to Mercedes-Benz customers aside from the two standard keys, for at an additional cost of US $515 (EUR 367). Dirk Reimelt, project leader at Business Innovation, said that this partnership put together two premium brands.
These companies are known for their outstanding quality, creativity and fascinating design, hence they match each other perfectly. The special key will be offered first in Japan but if the pilot phase succeeds, the project can be extended to other markets.
This Daimler-Swarovski collaboration has managed to bring two premium brands together and allowed them to continue setting new standards for their products, commented Dirk Reimelt, a project leader at Business Innovation.
The two brands, Reimelt added, are known for their creativity, attractive designs, and superior quality and thus are able to complement one another. The company is delighted to partner with Swarovski to express the idea proposed by its staff members in a more tangible form, Reimelt said.
This is due to the Daimler "Business Innovation Community", a Web 2.0 platform found on the company’s intranet. This is a site where employees located around the world can place business ideas. Colleagues from the other regions or even from different departments are then asked to comment on the ideas presented, evaluate them, and develop them if necessary.
Started in October of 2007, more than 2,000 staff members have joined the "Business Innovation Community" and proposed 1,500 business ideas.
Of the many ideas already put forward, 58 have been identified to be promising while eleven have been started by the company in the form of pilot projects in the market. Examples of these include the Mercedes-Benz Driving Academy, Mercedes-Benz Young Classics, car2gether, and car2go.