Mercedes-Benz releases Super Bowl “Fable” ad [w/video]

Article by Christian A., on January 29, 2015

Mercedes-Benz has debuted its Super Bowl commercial for the AMG GT sports car on “The Ellen DeGeneres Show,” days before the big game itself. To amplify the ad’s messaging, Mercedes posted a number of teaser videos on YouTube and commenced TV airing on Jan. 18, the day of the NFL’s Conference Championship games.

According to a spokeswoman for DeGeneres, this was the second time the show debuted a Super Bowl ad. Popular TV shows are increasingly becoming an arena for carmakers to launch their ads. NBC’s Today was the show of choice for BMW’s electric i3 spot. Now, Super Bowls ads are not only shown during the big game, but also on other channels like the Internet.

In fact, almost 70 Super Bowl-related ads or teasers have been posted on YouTube so far – a 55-percent increase over last year. Since they were uploaded on YouTube, Super Bowl-related ads and teasers have been viewed more than 44 million times through Jan. 24, which translates to over 70 million minutes of viewing time.

To boost Mercedes’ “The Big Race” storyline, two of the show’s audience members were made to compete in “The Mercedes Race Around the Benz” – wearing tortoise and hare costumes while racing an obstacle course. Drew Slaven, vice president of marketing for Mercedes-Benz, told in an interview that marketers that view the Super Bowl as only about TV ads “are missing half of the purpose.”

He said that the remaining half includes all of the effort to build up people’s awareness of the commercial and the message it is conveying. With less than a week before the Super Bowl, Nissan is leading the pregame teaser battle on YouTube.

The automaker enlisted seven YouTube content creators with entrenched followings to put their own twists on Nissan’s #withdad Super Bowl theme.

In prankster Roman Atwood’s top-trending YouTube video for Nissan, which has been viewed more than 18 million times, he turned his home into a giant ball pit.Of all of the Super Bowl-related content uploaded to YouTube thus far, just 8 percent have been the actual game day commercials, according to the site.

If you liked the article, share on:

Pin It

Comments

Recommended

Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries