Mercedes-Benz reported a 6% increase in worldwide sales for the month of October but in its key growth market of China, it suffered weak sales for the month. From January to October 2012, volumes increased by 5.1% to about 1.07 million units. Last month, Mercedes sold 109,632 vehicles worldwide.
In a statement, Mercedes sales chief Joachim Schmidt said that for the full year, it expects to achieve a new all-time best sales record.
Even with these figures, Mercedes still falls behind its competitors, BMW and Audi, which are achieving faster growths in China. BMW and Audi have sold approximately 1.10 million vehicles as of the end of September. Last month, Mercedes sales in China declined by 3.9% to 15,895 units.
Daimler said that this drop was due to the "very strong" sales from October 2011. Mercedes sold 5.5% higher in October to 160,425 units. Daimler also anticipates more momentum in its growth in the upcoming months with the full availability of the high volume B class newly launched in China. Daimler added that it plans to reorganize the sales operations in China.
Mercedes launched the redesigned B-class compact in China last August. Daimler said that the new sportier A-class compact hatchback will make its debut in China in mid-2013.
Mercedes’ monthly sales in the U.S., its largest single market, increased by 5.9% to 23,978, adding to an 11.9% climb to 215,596 for the first ten months of the year. Presently, Mercedes is the top-selling premium brand in the U.S., with a slight lead over BMW.