The Mercedes-Benz brand posted its best-ever month of vehicle sales in its entire history in September, thanks to launches of new models as well as increasing demand in China. Sales surged 14 percent to a record 162,746 vehicles in September, while deliveries in the first nine months of 2014 jumped 12.5 percent to a record 1.19 million.
The brand also posted its best-ever quarter of sales in the third quarter of 2014 with a leap of 12 percent to 412,000. Mercedes has seen its sales in China jump 24 percent in September and 30.5 percent in the first nine months of the year to 203,485 vehicles – a sign that a move by parent Daimler to fix competing sales channels and creating a new management board position responsible for operations in the country.
On the other hand, Mercedes saw its deliveries in Europe hike 8 percent to 534,263 in the January-September period, although sales just surged 0.1 percent to 191,205 units in its home market Germany. Mercedes saw its total vehicle sales -- including non-luxury Sprinter vans – soared 10 percent to 29,523 vehicles in September and 9 percent to 250,996 in the first nine months of 2014.
Mercedes also managed to dominate BMW for the US monthly sales crown in September, selling 1,729 units more than its main rival.
According to analysts, the March rollout of the new C-class sedan and the GLA compact crossover may result to better sales at Mercedes in the second half of 2014. Mercedes is trying to surpass its record brand sales in 2013 at 1.46 million cars. Rivals Audi and BMW are targeting to post 2014 sales of over 1.7 million and 2 million, respectively.