Mercedes-Benz logged its best-ever November sales this year, selling 8.3-percent more vehicles – at 113,859 units -- than in the same month a year ago. Likewise, Mercedes sold 7.3-percent more vehicles in the first 11 months of 2011 – at 1,136,525 units – than in the same period a year prior. These record-breaking sales figures were posted on the heels of the brand’s strong sales performance in China (including Hong Kong) in November.
In this side of the planet, November deliveries surged 24.1 percent to 18,067 units. Interestingly, the brand’s sales in the first 10 months of 2011 already exceeded overall deliveries in full year 2010. January-November 2011 sales in China have surged 30.8 percent to 170,112 units, compared to the same period in 2010. Year-to-date sales in other markets have also been rising.
For instance, record sales have been posted in Russia (plus 18.2 percent), Mexico (plus 17.6 percent) and South Korea (plus 10.4 percent). Significant delivery surges in the year to date were also posted in Denmark (plus 12.2 percent), India (plus 23.6 percent), Sweden (plus 13.1 percent), Taiwan (plus 38.0 percent), and Turkey (plus 8.5 percent).
November sales in Japan and Brazil were very encouraging at surges of 30.8 percent and 49.3 percent, respectively, and in the United States (plus 47.2 percent to 26,796 units).
The sales surge in the US in November allowed Mercedes to become the best-selling premium car brand in the month. For the year to date, Mercedes posted an 11.8-percent jump in deliveries in the US to 219,491 vehicles, and a 2.7-percent leap in sales in Canada. The German premium carmaker logged record sales in November 2011 in Canada, with deliveries jumping 12.7 percent to 2,685 units.
In its home country, Mercedes remained the best choice for premium cars in November, delivering 24,326 vehicles (minus 12.3 percent). According to the new vehicle registration statistics of Germany’s Federal Motor Transport Authority (KBA), the Mercedes CLS, E-Class coupe, and the SLK dominated their respective classes in November. For the year to date, Mercedes delivered 236,966 vehicles to customers in Germany (minus 2.8 percent).
Toward the end of November, Mercedes launched in Germany new models of the B-Class and the new M-Class, and around 300,000 people visited its showrooms on the cars’ debuts. Mercedes expect these new models to boost its sales in the next few months.
Sales in Western Europe (excluding Germany) suffered a little drop in the January-November 2011 period, with 265,549 sold. However, sales in the United Kingdom during the period surged 10.3 percent.