Mercedes-Benz reports record sales for November thanks to China demand

Article by Christian Andrei, on December 6, 2011

Mercedes-Benz logged its best-ever November sales this year, selling 8.3-percent more vehicles – at 113,859 units -- than in the same month a year ago. Likewise, Mercedes sold 7.3-percent more vehicles in the first 11 months of 2011 – at 1,136,525 units – than in the same period a year prior. These record-breaking sales figures were posted on the heels of the brand’s strong sales performance in China (including Hong Kong) in November.

In this side of the planet, November deliveries surged 24.1 percent to 18,067 units. Interestingly, the brand’s sales in the first 10 months of 2011 already exceeded overall deliveries in full year 2010. January-November 2011 sales in China have surged 30.8 percent to 170,112 units, compared to the same period in 2010. Year-to-date sales in other markets have also been rising.

For instance, record sales have been posted in Russia (plus 18.2 percent), Mexico (plus 17.6 percent) and South Korea (plus 10.4 percent). Significant delivery surges in the year to date were also posted in Denmark (plus 12.2 percent), India (plus 23.6 percent), Sweden (plus 13.1 percent), Taiwan (plus 38.0 percent), and Turkey (plus 8.5 percent).

November sales in Japan and Brazil were very encouraging at surges of 30.8 percent and 49.3 percent, respectively, and in the United States (plus 47.2 percent to 26,796 units).

The sales surge in the US in November allowed Mercedes to become the best-selling premium car brand in the month. For the year to date, Mercedes posted an 11.8-percent jump in deliveries in the US to 219,491 vehicles, and a 2.7-percent leap in sales in Canada. The German premium carmaker logged record sales in November 2011 in Canada, with deliveries jumping 12.7 percent to 2,685 units.

In its home country, Mercedes remained the best choice for premium cars in November, delivering 24,326 vehicles (minus 12.3 percent). According to the new vehicle registration statistics of Germany’s Federal Motor Transport Authority (KBA), the Mercedes CLS, E-Class coupe, and the SLK dominated their respective classes in November. For the year to date, Mercedes delivered 236,966 vehicles to customers in Germany (minus 2.8 percent).

Toward the end of November, Mercedes launched in Germany new models of the B-Class and the new M-Class, and around 300,000 people visited its showrooms on the cars’ debuts. Mercedes expect these new models to boost its sales in the next few months.

Sales in Western Europe (excluding Germany) suffered a little drop in the January-November 2011 period, with 265,549 sold. However, sales in the United Kingdom during the period surged 10.3 percent.

Press Release

Mercedes-Benz Achieves Record Sales in November: Sales up by 8.3 Percent

In November, Mercedes-Benz sold more cars than ever before in this month. With 113,859 units, the brand surpassed the previous record result, which was set last year, by 8.3%. Mercedes-Benz has delivered a total of 1,136,525 (+7.3%) units to customers since the beginning of the year — which also represents a new sales record.

Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars: “With record sales in November, we have sold more cars than in the same months of last year for over two years in a row. This shows that Mercedes-Benz is on the right track and that our products are very popular among customers. Further evidence is provided by the outstanding customer response to the new B-Class and M-Class models, which were launched on the European market at the end of last month. Already now it is certain that we will reach our target of selling more cars over the entire year than ever before.” From January through November, the Mercedes-Benz Cars division sold 1,230,863 (+7.1%) Mercedes-Benz and smart fortwo vehicles, which is a new record, as well.

As many cars as never before in a month, Mercedes-Benz sold in China (including Hong Kong) in November. In total 18,067 units were delivered to customers (+24.1%). Since January sales in China now total 170,112 cars (+30.8%), after the brand had already surpassed last year’s sales total in October. Mercedes-Benz is also reporting record sales during the year to date as well as in November in Russia (+18.2%), Mexico (+17.6%), and South Korea (+10.4%). Since January, more vehicles than ever before have also been delivered to customers in Taiwan (+38.0%), India (+23.6%), Sweden (+13.1%), Denmark (+12.2%), and Turkey (+8.5%). With a 30.8% increase in sales, the Japanese market remained very dynamic in November — as did the market in Brazil (+49.3%).

With a new sales record, November was also a very successful month for Mercedes-Benz in the U.S. Sales grew by 47.2% to 26,796 units. As in October, Mercedes-Benz was therefore the best-selling automotive premium brand in the United States. The brand delivered 219,491 vehicles (+11.8%) to customers in the U.S. during the last eleven months. In Canada, Mercedes-Benz reported another record month in November, with sales totaling 2,685 units (+12.7%). Sales are also at a record level in Canada for the year to date (26,078 units; +2.7%).

As in the previous months, Mercedes-Benz was Germany’s leading premium car manufacturer in November. Deliveries totaled 24,326 vehicles (November 2010: 27,731; -12.3%). Toward the end of the month, the new models of the high-volume B-Class and the new M-Class celebrated successful market launches in Germany. Altogether, dealers welcomed around 300,000 visitors to the models’ premieres in their showrooms.

The company expects sales to get a further boost by these models in the months ahead. According to the new vehicle registration statistics of Germany’s Federal Motor Transport Authority (KBA), the CLS as well as the E-Class coupe, followed by the SLK, were once again at the top position in their respective classes in November. Since the beginning of the year, 236,966 vehicles have been delivered to customers in Germany (January-November 2010: 243,728; -2.8%). For the year to date, sales in Western Europe (excluding Germany) have remained at last year’s very high level. A total of 265,549 units were delivered to customers between January and November (-0.8%). During this period, Mercedes-Benz sales developed particularly well in the UK (+10.3%).

Since the beginning of this year the C-Class sedan is the top seller in its respective segment. Combined, the C-Class sedan and estate set a new sales record for the month with a sales increase of 14.3%. The E-Class segment also achieved a new record with sales of 27,209 vehicles (+4.0%) in November. In addition, deliveries reached a new peak for the year to date, totaling 306,763 units (+4.3%). The
Mercedes-Benz flagship, the S-Class sedan, developed also positively with sales of 61,808 units (+3.5%) during the last eleven months of the year. At 25,552 units (+23.4%), Mercedes-Benz’ SUVs achieved another monthly sales record in November. The successful run-out of the M-Class was particularly noteworthy, as was the excellent start of its new models in the U.S. In total, M-Class sales rose to a new November-record by +43.3%. Also new peaks in the previous month were set by the GL (+38.0%) and the GLK, of which deliveries are also at a record high since the beginning of the year (+25.6%). From January through November, Mercedes-Benz delivered a total of 221,518 SUVs (+24.3%) to customers — more than ever.

Following the positive development in October, sales of the smart fortwo developed excellently in November. Totaling 8,466 units, sales rose by 18.2% last month. Since the beginning of the year deliveries have risen by 4.9% (94,338 units). Developments continue to be particularly positive in China (including Hong Kong), where smart sold 1.142 units in the previous month. As a result, the brand has delivered more than 10,000 smart fortwo to Chinese customers during the year to date. In November, the two-seater also posted strong growth in Mexico (+171.2%), Austria (+122.9%), the U.S. (+96.2%), Spain (+51.1%), and Italy (+10.8%). A total of 27,156 smart fortwo have been delivered to customers in Germany since January — an increase of 5.5%. Therefore the car continues to lead its comparative segment. For full-year 2011, the smart continues to be on track to meet the sales target of 100,000 units.

Topics: mercedes-benz, sales

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