Mercedes-Benz S-Class convertible might become a reality now that Maybach is gone

Article by Christian Andrei, on April 10, 2012

There may soon be a convertible variant of the redesigned S-Class after several Mercedes-Benz execs at the New York Auto Show didn’t really deny that such a project exists. Typically, the convertible would be released one or two years after the sedan. In this case, the redesigned S-class is due out in 2013.

It should be noted that five years ago, Mercedes-Benz introduced the Ocean Drive convertible concept with a Mercedes-Benz badge instead of a Maybach one. Joachim Schmidt, executive vice president Mercedes-Benz Cars, sales and marketing, said that by terminating the Maybach brand, a bigger portion of the resources could be allotted to the expansion of the S-class lineup.

It was in late 2011 that Daimler revealed its intention to drop Maybach. He said that during the decision-making process on whether to drop Maybach, a choice also had to be made on the successor. He said that the executives were thinking about expanding below the (Maybach) 57 and 62, which VW has done with the Bentley Continental and similar to how BMW treated the Rolls-Royce Ghost.

He explained that if Mercedes did that, it would be “very close” to the S-class portfolio. Schmidt declined to provide details on the S-class expansion except to say that it would be "interesting."

The redesigned S-class sedan is expected to be released in the U.S. market in September 2013. Steve Cannon, CEO of Mercedes-Benz USA, said that with Maybach currently winding down, more energy can be focused into the S-class. He also won’t confirm anything and is asking the public to make whatever interpretation they could come up with. [source: AutoWeek]

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