In November 2010, Daimler AG's luxury car brand Mercedes-Benz increased sales by 19 percent to 105,200 units. The figure is the highest that Mercedes has ever sold in the month and represents the 13th month in a row of double-digit growth. Mercedes sales chief Joachim Schmidt is confident about what to expect for the remainder of the year.
The company is hoping that it will attain its goal to grow sales of Mercedes-Benz passenger cars by at least 10 percent in 2010.
Schmidt also claims that growth was propelled by the markets in China and Germany, with sales in the automaker’s home market up 22 percent despite a shrinking market.
In China, the brand sold 130,100 units for the January-November period, effectively beating its full-year sales target of more than 120,000 vehicles.
Despite a 27 percent drop in Smart ForTwo sales in November, Daimler expects to reach its 2010 target of about 100,000 units. For the year through November, the company has sold 89,900 vehicles.
Dr. Joachim Schmidt, Executive Vice President Sales and Marketing Mercedes-Benz Cars: “We can look back on an extremely successful year so far. Mercedes-Benz continues to grow in all regions and our products are coveted worldwide. The positive development continued last month. We posted the best November sales figure in our company’s history and increased sales at a double-digit rate for the 13th month in a row. The German market played an important role in driving our growth, with sales increasing by more than one fifth. We continue to be confident for the remaining weeks of the year and will fulfill our forecast to grow by at least ten percent with Mercedes-Benz passenger cars this year.”