Daimler’s sales in February 2012 for its Mercedes-Benz car brand increased by 20.3% to 95,647 units compared to the same month last year. This puts it on track to meet its first-quarter target of setting a record. In a statement last Monday, Mercedes sales chief, Joachim Schmidt said that February is a “record month.”
He also expressed confidence that Daimler is on track to set a quarterly record as well. The factors that helped include the fast growth in China, Germany and the U.S. and the success of the new B- and C-class models. In February, it sold 9,902 units of the new-generation B class, an 8.2% increase.
Meanwhile, sales of the top-selling C-class models climbed by 15.2% to 22,881 units in the same period. Last month, Smart sales went up by 19.9% to 8,426 units. China, its largest global car market, led Mercedes’ growth with a 57.5% rise in demand to 19,025 cars. Meanwhile, Mercedes sold 18,080 units in the U.S. (its No. 2 biggest market) last February with a 16.9% increase in sales.
Consumer spending in Europe has been hampered by eurozone problems but sales in western European countries, aside from Germany, grew 9.3% to 19,668 units. In Germany, Mercedes sold nearly 25% more cars as demand rose 21.6% to 17,993 units in February.
In the Middle East area, Mercedes-Benz sold 17% more vehicles. Its Russian market grew by 30.1% last month. For the January-February period, its worldwide sales totaled 182,568 units – 12.6% higher than 2011 figures. Smart’s sales of 16,031 stood for a 16.9% increase.