Mercedes-Benz sales jump 10% in May 2014 to 134,031 vehicles

Article by Andrew Christian, on June 8, 2014

Mercedes-Benz posted a 10-percent jump in deliveries in May to 134,031 vehicles, boosted by good demand for the new C class and its compacts. For the first five months of 2014, the carmaker logged a 14-percent climb in deliveries to 641,384 cars and SUVs.

According to parent Daimler AG, deliveries of the Mercedes’ compact range – including the A class, B class, GLA and CLA – jumped 19 percent in May to 37,895.

The German luxury carmaker saw its numbers in China jump 30 percent to 23,011 in the month, thanks to the rollout of the CLA compact in April. In the United States, Mercedes saw its sales rise 8 percent to 26,617.

In Europe, the carmaker posted a 5-percent growth to 60,529. It grew 22 percent in the United Kingdom to 10,093 units but dropped 3 percent in Germany to 21,785.

On the other hand, Daimler's Smart brand posted a 12-percent slide in sales in May to 7,657 units – bringing the overall sales of Mercedes-Benz Cars to 141,688 vehicles in the month, reflecting a 9-percent jump. Mercedes-Benz Cars logged a 12-percent leap in sales in the first five months of 2014 to 680,865 units.

Daimler chief executive Dieter Zetsche is rolling out 30 new vehicles by 2020, including a dozen that have no predecessors, in a bid to become the best-selling luxury carmaker in the world by the end of the decade.

Mercedes brand delivered 1.46 million cars, way behind current leaders BMW brand (1.66 million) and Audi (1.58 million).

Audi recently disclosed that it delivered 152,000 cars and SUVs in May and 713,900 units in the first five months of 2014. Audi, which grew 12 percent in the five-month period, has widened its gap against Mercedes to 72,516, from 54,547 in April.

NordLB analyst Frank Schwope expect Mercedes to surpass Audi after the summer, when its refreshed lineup will be rolled out. Mercedes rolled out the new C-class sedan in March and the wagon in May – launches that could help the carmaker surpass Audi in the second half of the year.

Topics: mercedes-benz, sales

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