Mercedes-Benz sales rise by 13.6 percent in October 2010

Article by Christian Andrei, on November 6, 2010

Mercedes-Benz sold 100,500 vehicles in October, standing for a 13.6% increase – its 12th consecutive month of double-digit growth in volumes. The Daimler AG luxury car brand said last Friday that China is still the single fastest-growing market for the brand but that Germany sales rose disproportionately faster than in other parts of the globe.

Mercedes sales chief Joachim Schmidt gave a statement, indicating that its accomplishment in Germany “played a major role in this development.”

He said that the brand reached a market share of 11.1%, the highest level since October 2008. A little over 25% of all Mercedes sales last month came from Germany. US accounted for 18% while China had 13%.

Mercedes-Benz reported that all of its product segments, from its compact cars to the SUVs, have grown in October. Sales of its S-Class sedan for instance went up 28%, totalling 6,000 units, allowing the company to continue being at the top of its class for the months of January to October even if other companies were coming out with new models.

Starting from January, the growth has reached 29%. Even the CL is being received rather well by the market, with a reported sales increase of 13%. Continuing to be popular is the E-Class with both the sedan and estate retaining top position for this respective segment at the start of the year.

Total customer deliveries reached 20,800 units, a 17% increase compared to the prior year. For the first nine months of the current year, deliveries increased by 52%. Its C-Class sedan also continued to dominate the market from the months of January to October with a 16% increase in the last month.

A new record was also established by the estate with a 21% increase in sales. SUV sales also made a new record with 18,400 customers, representing an increase of 22%, reflecting a preference for this model in this particular segment in October.

All the different model ranges also experienced increased sales figures. The GLK for example went up by 27% while the M-Class increased 7%.

The R-Class was a surprise with an almost 100% increase. The G-Class displayed an 11% increase with the GL up at 28%. Even the sales of the A-Class and the B-Class also showed increases, up 4% compared to the prior year at 19,700 units.

Press Release

Mercedes-Benz Again Records Double-digit Growth, Sales Up 14 Percent in October

Worldwide demand for Mercedes-Benz passenger cars continues to increase, with 100,500 units sold in October (October 2009: 88,400). Deliveries once again showed double-digit growth, with a gain of 14 percent. This means that Mercedes-Benz also recorded strong growth last month compared to the prior year, even though sales had grown again in October 2009 for the first time following the crisis, particularly in the United States. A total of 954,400 Mercedes-Benz brand vehicles have been delivered to customers since the beginning of this year, up 16 percent over the figure for January to October 2009 (826,000 units).

Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars: “We got the fourth quarter off to a successful start with a strong increase in sales. October marked the twelfth time in a row that we were able to record double-digit sales growth. Our success in Germany played a major role in this development. We attained a market share of 11.1 percent here, representing the highest level since October 2008. Worldwide, we want sales of Mercedes-Benz to record at least ten percent growth for 2010.” This is based on rising demand in the markets of Asia and the BRIC countries, the growth of Mercedes-Benz in the U.S., and attractive new products. The new generation of the R-Class and the CL, for instance, were well received by the customers in October: sales of the R-Class doubled compared to October 2009 and the CL-Class recorded double-digit growth.

Mercedes-Benz was successful in all regions in October. In Germany, Mercedes-Benz bucked the downward trend of the overall market (minus 20 percent) by increasing sales by 14 percent to 27,000 units (October 2009: 23,600). Mercedes-Benz thus gained more market share than any other premium automaker and clearly remains the strongest premium manufacturer in its home market. A total of five models were number one in their segment in the new car registration statistics from Germany’s Federal Motor Transport Authority (KBA): the S-Class, the E-Class coupe, the C-Class, the B-Class and the smart fortwo. In Western Europe, sales of Mercedes-Benz increased by three percent in October to 48,900 units (October 2009: 47,500). Mercedes-Benz succeeded in performing better than the total market for example in France, UK, Italy and Spain.

In China (including Hong Kong), Mercedes-Benz once again set a new sales record of 13,500 passenger vehicles (October 2009: 6,600), thus doubling its last-year result (up 105 percent). Growth since January is now at 122 percent. Mercedes-Benz continues to grow faster in China than its competitors in the premium segment. Mercedes-Benz is also picking up the pace in the other Asian markets, such as South Korea (up 42 percent), Australia (up 20 percent), and Taiwan (up 38 percent). Very high growth rates were also recorded in all of the other BRIC countries: Brazil (up 88 percent), Russia (up 58 percent), and India (up 65 percent).

Despite the high sales volume in October 2009, deliveries in the U.S. were up slightly last month (18,400 versus 18,200). A total of 178,100 passenger vehicles have been handed over to customers in the U.S. since the beginning of the year, 16 percent more than in the same period last year (January-October 2009: 153,600). Mercedes-Benz thus remains the German premium brand with the highest sales volume in its second-largest market since the start of the year. Mercedes-Benz also enjoyed another record month in Canada, where sales rose to 2,200 passenger vehicles.

From compact cars to SUVs, Mercedes-Benz grew in all product segments in October. Sales of the S-Class sedan rose by 28 percent to 6,000 units, and retained the top position in its segment from January to October despite new models from the competition. The growth amounts to 29 percent since the start of the year. The new generation of the CL is also being very well received by the market, with sales up by 13 percent. The E-Class continues to be very popular as well, with the sedan and the estate leading their respective segments since January. Customer deliveries totaled 20,800 units, an increase of 17 percent over the previous year. Deliveries were up 52 percent in the first nine months of the year. The C-Class sedan also maintained market leadership from January to October and recorded a gain of 16 percent last month. The estate set a new record, sales were up 21 percent. Mercedes-Benz also set a new record for SUV sales, with 18,400 customers (up 22 percent) choosing a model from this segment in October. All model ranges recorded growing sales numbers: the GLK (up 27 percent), the M-Class (up seven percent), the R-Class (up 100 percent), the GL (up 28 percent), and the G-Class (up eleven percent). Sales of the A-Class and B-Class increased four percent over the previous year to 19,700 units.

A total of 7,900 smart fortwo were handed over to customers last month (October 2009: 9,300, minus 15 percent). Sales of the smart fortwo are being affected by strong declines in its market segment, particularly in the large smart markets of Italy, Germany, France and Spain. Nevertheless, the smart succeeded in gaining market share in many markets since the beginning of the year, including Germany and Italy. In Germany, October marked the eighth time in a row that the smart fortwo was the best-selling small car in its segment, which declined by 42 percent overall. The company expects to sell around 100,000 units of the smart fortwo in 2010.

Topics: mercedes-benz, sales

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