Mercedes-Benz sales rose 15.3 percent to 93,100 units in April

Article by Christian Andrei, on August 26, 2010

Daimler AG's Mercedes-Benz brand posted a 15.3% increase in sales to 93,100 units in April. This is the third German luxury carmaker to state that the demand continued to grow in the last month.

In a statement, Joachim Schmidt, head of sales and marketing for Daimler's passenger car business, revealed that he considers this to be a "great start" for the company to start the second quarter.

Schmidt also said that incoming orders have had major increases due to the rise in demand in China and the US as well as the "great success of the E- and S-Class."

Still, Mercedes lags behind its rivals, BMW AG and Audi AG, in global sales through April by about 20,000 units each.Daimler is straining to attain any growth with its Smart brand.

Sales of the ForTwo dropped by 11% to 9,000 units in April, but Daimler is hoping that a refreshed ForTwo in the next quarter will boost sales. Mercedes-Bez didn't achieve as much growth as its two domestic rivals, but it got the largest margins, with first quarter EBIT back to 7% of turnover, overtaking Audi and BMW.

BMW brand sales rose 16.9% to 98,494 vehicles in April while Audi almost surpassed its larger rival after 18.1% growth last month to 96,700 vehicles. In the first four months of the year, the BMW brand is the leading carmaker with 364,329 vehicles sold.

Audi sold 360,750 cars and Mercedes brand sold 342,000. Because of the success of BMW's premium subcompact cars sold under the Mini brand, BMW keeps its title as the world's largest luxury carmaker.

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