Mercedes-Benz sales up 17 percent in July, boosted by China demand

Article by Christian Andrei, on August 26, 2010

Signaling a strong start for the third quarter, Mercedes-Benz sales increased by just over 17% in July. This boost was due primarily to the demand in China for its most expensive models.

Last Wednesday, sales chief Joachim Schmidt said that overall, the company aims to "grow at a double-digit rate with Mercedes-Benz in 2010."

He added that additional momentum will arrive this fall from a new product lineup including the upcoming refreshed R class and the new six and eight-cylinder gasoline engines.

Daimler disclosed that 19,200 units of its Mercedes-Benz E-class sedan were sold last month, a 34% increase. Meanwhile, sales of the estate body version quadrupled. S class deliveries to customers rose by 47%.

These two models have contributed the most to Mercedes 9.8% operating margin in the second quarter. This means that a sales combination that's filled with high-end models would lead to another month of strong earnings for Daimler's luxury car brand.

Demand is once more driven by the growth in China, where sales in July tripled compared to a year ago. Later this year, the next generation of the slow-selling R class minivan will make its debut.

Mercedes will also start to offer new six and eight-cylinder petrol engines in all models as big as the C class mid-size sedan and larger.

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