Mercedes-Benz sees a drop in China sales in November 2012

Article by Christian Andrei, on December 9, 2012

Mercedes-Benz Cars’ sales grew 5.3% to 128,768 in November compared with the same month in 2011 as the increasing U.S. volumes offset a decrease in China. The worldwide sales of Mercedes unit climbed by 5.7% to 120,346 units. Meanwhile, the Smart microcar brand’s volume declined by 0.5% to 8,422 units.

According to Mercedes sales chief Joachim Schmidt, the automaker set a record in November. It’s actually on track for 2012 to be the largest-selling year ever. For Mercedes' largest single market – the United States – its monthly sales increased by 13.1% to 30,315, leading to a 12% increase to 245,910 units over 11 months. The best-selling premium brand in the United States right now is Mercedes.

However, it has a narrow lead over second-ranked BMW. In China (a major growth market for premium brands), its sales last month dropped 6.6% to 16,876 units. Its sales until November increased by 4.2% to 177,301 units. But in China, Mercedes still trails behind premium brands BMW and Audi, which are growing much quicker in China. Mercedes' November sales in western Europe increased by 3% to 47,327 units.

From January to November 2012, its demand rose by 1% to 507,602 units. Mercedes’ monthly sales in Germany, its No. 2 market, increased by only 0.2% to 24,365. Its deliveries through November increased by slightly more than half a percent to 238,393.

Last October, Daimler threw out its profit targets for next year because of the more challenging market conditions and it had reduced its 2012 earnings prediction by 11% to 8 billion euros ($10.4 billion), after an earlier target of matching the 9 billion euros last year.

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