Mercedes-Benz sees a drop in China sales in November 2012

Article by Christian Andrei, on December 9, 2012

Mercedes-Benz Cars’ sales grew 5.3% to 128,768 in November compared with the same month in 2011 as the increasing U.S. volumes offset a decrease in China. The worldwide sales of Mercedes unit climbed by 5.7% to 120,346 units. Meanwhile, the Smart microcar brand’s volume declined by 0.5% to 8,422 units.

According to Mercedes sales chief Joachim Schmidt, the automaker set a record in November. It’s actually on track for 2012 to be the largest-selling year ever. For Mercedes' largest single market – the United States – its monthly sales increased by 13.1% to 30,315, leading to a 12% increase to 245,910 units over 11 months. The best-selling premium brand in the United States right now is Mercedes.

However, it has a narrow lead over second-ranked BMW. In China (a major growth market for premium brands), its sales last month dropped 6.6% to 16,876 units. Its sales until November increased by 4.2% to 177,301 units. But in China, Mercedes still trails behind premium brands BMW and Audi, which are growing much quicker in China. Mercedes' November sales in western Europe increased by 3% to 47,327 units.

From January to November 2012, its demand rose by 1% to 507,602 units. Mercedes’ monthly sales in Germany, its No. 2 market, increased by only 0.2% to 24,365. Its deliveries through November increased by slightly more than half a percent to 238,393.

Last October, Daimler threw out its profit targets for next year because of the more challenging market conditions and it had reduced its 2012 earnings prediction by 11% to 8 billion euros ($10.4 billion), after an earlier target of matching the 9 billion euros last year.

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016
Wondering what the Fantasy Gift in Neiman Marcus’ annual Christmas Book this year could be? If you are generous enough to give others or yourself this special present, then behold...
by - October 24, 2016