Mercedes-Benz sells the 1,000th AMG model in 2010

Article by Christian Andrei, on December 22, 2010

Mercedes-Benz has sold the 1,000th unit of the AMG range in 2010 in the Asia Pacific region. At its headquarters, the carmaker revealed that this unit was purchased by a customer in Sydney, Australia.

This anniversary model -- an SLS AMG – is the first and only model in the world to be painted in Designo magno Night Black, and to feature red badging and paint highlights inside and out. This is actually the vehicle that was shown at the 2010 Australian International Motor Show.

Horst von Sanden, Mercedes Benz managing director, said that the company aimed to come up with “something truly unique” when it developed the one of a kind “Blackbird,” which is all more special since it is the 1,000th AMG sold in 2010.

To signify its status, the car will bear a special plaque. The car market in Australia appears to have taken a liking to AMG vehicles. In this range, the most successful one is the C63 AMG, which sold 500 units this year. Coming in second is the E63 AMG, which posted a 50% increase in sales in Australia.

Mercedes-Benz revealed that with the new E63 AMG being part of the brand’s strategy known as "AMG Performance 2015”, it shows more efficiency and more power. It has been equipped with the bi-turbo 5.5-liter V8 engine with output of 518 hp or 550 hp, figures that are likely recognizable for those familiar with the 2012 CLS63 AMG. Much like the M157, the new engine shows a mix of high-tech components like the crankcase in full aluminum, direct gasoline injection that has been spray guided and come with piezo injectors, and the 4-valve technology with the camshaft adjustment.

There is also the generator management, Eco Stop/Start system, and the air/water intercooling. Having a 5,461-cc displacement, the engine is able to deliver maximum output at 518 hp with peak torque at 516 lb.-ft. If the AMG Performance Package is availed, which is offered as an option, the output increases to 550 hp and torque can go as high as 590 lb.-ft.

Regardless of what version of the E63 AMG is chosen, both guarantee excellent performance. Acceleration from 0 mph and all the way to 60 mph takes 4.4 seconds for the first version with the second variant taking 4.3 seconds to complete. For the base version, maximum speed is 155 but under the AMG Performance Package this can be increased to 186 mph, though electronically limited.

The improvement in both the output and the torque under the AMG Performance Package is mainly due to the fact that the maximum boost pressure is now 18.8 psi, an increase from the 14.5 psi. Visually, the base version and the AMG Performance Package can be differentiated through the engine cover is made of carbon fiber. Other features include the trunk lid spoiler in carbon fiber, brake calipers in red, and the AMG Performance steering wheel whose side grips come in black Alcantara.

The engines though are not only about performance as based on the European driving cycle, the fuel consumption is lowered by 22%. An important factor in this improvement is the use of the AMG speed-sensitive electromechanical sports steering system which ensures that power is only used when the steering wheel is moved. Helping with the excellent fuel economy is the 7-speed AMG SPEEDSHIFT MCT sports transmission that is paired to the engine.

For this transmission, rather than the usual torque converter, there’s a wet start-up compact clutch. In addition to these features, the 2012 E63 AMG has the ECO Stop/Start function which is activated under the Controlled Efficiency. What this does is to turn the 8-cylinder engine off once the vehicle comes to a halt. Mercedes-Benz disclosed that sales of the 2012MY E63 AMG in the U.S. market are scheduled to start by the fall of 2011.

Mario Spitzner, Director Branding and Marketing AMG said: “The performance of AMG in Australia Pacific is absolutely fantastic. We regard Australia as one of the most important and loyal AMG markets in the world and we congratulate the more than one thousand new AMG owner’s downunder for helping us achieve this milestone. A special thanks goes to our colleagues at Mercedes-Benz Cars in Australia who are perhaps even bigger fans of AMG than all of us here at Affalterbach! I don’t want to give away too much but you haven’t seen the last of special vehicles from the AMG Performance Studio.”

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