Mercedes-Benz posted a 13-percent rise in deliveries in March to 158,523 vehicles, a new record for a single month. The gain was thanks to strong demand for the E class as well as to Mercedes' growing compact lineup. The logged a 15-percent jump in sales in the first quarter of 2014 to a new record 374,276 cars and SUVs.
Mercedes said in a statement that sales have been boosted by demand for the E-class sedan, coupe and convertible and the carmaker's compact models. The carmaker launched the GLA crossover in mid-March, helping deliveries in the compact lineup to surge by 27 percent in the month.
Ola Kaellenius, Mercedes sales chief, said in the statement that they are continuing the success story in 2013 with new products, noting that they recorded the best-ever first-quarter sales in its history. Mercedes managed to grow in all its major markets in March: a 34-percent rise in deliveries in China to 24,937 and an 11-percent jump in sales in the United States to 27,401.
The luxury carmaker also logged an 8-percent climb in the recovering European market to 76,587, led by 1-percent leap in Germany to 25,544. Sister brand Smart posted a 9-percent drop in sales in March to 9,555. Overall, Mercedes-Benz Cars, which includes Smart, logged a 12-percent jump in sales last month to 168,078 vehicles.
For the first quarter of 2014, sales at Mercedes-Benz Cars surged 14 percent to 397,708 units. Daimler chief executive Dieter Zetsche aims to make Mercedes the biggest luxury car maker in the world by the end of the decade. He is introducing 30 new vehicles by 2020, a dozen of which having no predecessor.