Mercedes-Benz UK is off to a good start in the last quarter of 2012, according to figures released by SMMT. Figures show that 6,463 new Mercedes cars were registered in October 2012, the first month of the last quarter. This allowed Mercedes to increase sales in the UK by 11.9 percent year-on-year in October to achieve a 4.6 percent market share.
For the first ten months of 2012, Mercedes posted a 12.3 percent jump in new car registrations, allowing it keep its record-breaking market share of 4.5 percent.
Year-to-date, 79,194 new Mercedes cars have been registered, marking the largest increase logged by any premium German brand in the UK. The carmaker’s registration feat was attributed to significant growth with private purchasers and fleet business. Private buyers and fleet customers showed growth of 27.2 percent and 10.7 percent respectively for October 2012.
Mercedes also posted a record figure for its B-Class vehicles, with 630 new cars registered in October and 5,795 new units for the first ten months of 2012. The carmaker’s C-Class also posted strong figures in October 2012, with 523 Estate and 872 Coupé registered for the month. Mercedes’ G-Class and Viano also logged good numbers last months, with the latter recording the highest October registrations at 741 units.
E-Class Cabriolet, meanwhile, topped its segment with 254 registrations. The CLS-Class Coupé and S-Class outsold their rivals with 198 and 126 registrations respectively. The Saloon, Estate and Coupé body styles of the C-Class were all popular with retail customers, accounting for 968 new privately purchased in October. This translated to a 68.6 percent increase across the models compared to 2011 year-to-date.
The year 2003 saw the birth of the four-door Coupe, with the Mercedes-Benz CLS-Class an established trendsetter. The coupe is characterized by outrageous proportions: a long bonnet, narrow-look windows with frameless side windows, and a dynamic roof sloping back at an angle towards its rear. Its second generation retains the same proportions but adopts a completely new look.
At first glance, its innovative front design catches attention because it is reminiscent of the Mercedes-Benz SLS AMG. The radiator grille is separately formed from its long, sporty bonnet, highlighting the latter. A large central star dominates the grille, emphasizing its relationship with other Mercedes-Benz coupes and strengthening brand identity. The car’s athletic appearance is credited to its large, elongated dark air inlets with black grilles.
It also comes with LED High Performance headlamps – another distinguishing feature – that uses LED technology on all of its regular dynamic light functions (the world’s first). Inside, these headlamps are divided into three arrow-shaped layers from where an LED indicator is contained in the upper layer and a striking LED side light with LED low beam functions beneath it.
When the dipped beam function is switched on, the side light becomes visible, thus creating a distinct novel and separate night-time design. The main beam and night view functions are housed at the headlamp’s lowest level. The 71 LEDs add to the coupe’s distinct look as well as offer a significant improvement to road visibility compared to previous systems.