Mercedes-Benz starts first online store in Germany

Article by Christian Andrei, on December 3, 2013

On December 3, 2013, Mercedes-Benz commenced selling cars through the Internet for the first time via its dealership in Hamburg, Germany. The program allows customers to choose from over 70 pre-configured vehicles in a pilot test of direct online sales. The models cover the A-Class hatchback, CLA four-door coupe and CLS Shooting Brake wagon and will be offered in a package that includes lease, insurance and maintenance.

Andrea Finkbeiner-Mueller, head of dealer development and customer satisfaction for Mercedes, remarked that direct online sales is “a new field." Carmakers are increasingly trying to sell their vehicles directly online. Fellow German carmaker is also using the Web to sell the i3 electric car.

This also reflects the growing challenge posed by auto Web sites such as against traditional dealerships. Through online sales, Mercedes is attempting to entice customers who haven't bought a Mercedes before, according to Finkbeiner-Mueller.

While the prices of the cars bought online are roughly the same as those at German dealerships, online buyers get incentives like a visit to a motor-racing event or complementary rentals of roof racks for vacation trips. Dealers, however, will not be left out as they will still be involved in online transactions.

The Web service will also be supported by a salesman who can visit customers. Mercedes parent Daimler is planning to start a second pilot Web store in Warsaw, Poland in the first quarter of 2014.

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016