Mercedes-Benz starts promoting its SLS AMG on iPhone and Facebook

Article by Christian Andrei, on August 27, 2010

Print advertising will be initiated from February 2010. A red Mercedes-Benz SLS AMG is situated on grey asphalt against a black backdrop and is supported by a brief message, such as "Oh Lord ..." or "A cockpit. An engine. Two wings. Is it still a car?".

There's also a TV advert with Michael Schumacher, the seven-time Formula 1 World Champion and Mercedes GP Petronas driver, set to kick-off on January 30, 2010. This is expected to run until the end of March.

In a release, Anders Sundt Jensen, Head of Brand Communications for Mercedes-Benz Cars, said that it is "immediately obvious" that the SLS AMG is the "ultimate and most exciting sports car of all time."

Jensen also said that the campaign is focusing on elements that account for the excitement and passion of the Mercedes-Benz SLS AMG. These elements are of course the unique design and the perfect high-performance technology.

The underlying theme, "Is it still a car?", runs through all communication activities and channels." This February, a new iPhone SLS AMG application will become available, featuring a 360 gameplay with iPhone's "accelerometer" technology.

In addition, players will be able to access several modes. They can either play alone, or demonstrate their driving skills in races against other players from all over the world.

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016