Mercedes-Benz Style upgrades the Eurocopter EC145

Article by Christian Andrei, on May 17, 2011

Mercedes-Benz has created its own dedicated design wing called Mercedes-Benz Style. It can now compete in the design consulting business along with the likes of Porsche Design and BMW’s DesignworksUSA.

Mercedes-Benz Style’s first project is meant to convert a Eurocopter EC145 into a helicopter that symbolizes its own design and principles when it comes to luxury. The EC145 “Mercedes-Benz Style” was introduced during the 2011 European Business Aviation Convention and Exhibition (EBACE).

Mercedes-Benz Style created the design based on the brand’s standards related to comfort and quality. Mercedes-Benz asserts that the helicopter features certain Mercedes-Benz design elements but the only external sign that indicates that it’s different is its silver paint scheme.

But when it comes to the interior, the influence becomes more obvious. The helicopter features an extensive use of wood, leather and other materials that are typically used in the brand’s sedans.

Its interior is fit for a true VP with as it is luxurious as well as roomy. Prof. h.c. Dr. Gorden Wagener, head of design at Mercedes-Benz, said that the interior design of the EC145 ‘Mercedes-Benz Style’ helicopter stands for the “classic passion” of the Mercedes-Benz design language. The passenger cabin is luxurious but it’s also very versatile.

Its seats are attached to rails and they have a variety of arrangements to seat from four to eight passengers. So that there’s more space for luggage, the seats may be removed completely. The company said that the broad array of interior configurations enhances the helicopter’s versatility so that it can be suited for family trips as well as business travel.

Variability has now become a central focus for the designers. The EC145 “Mercedes-Benz Style” has a passenger cabin that is adaptable to ideally suit many different travel requirements such as business trips, family vacations, leisure rides or sporting trips. Each seat is attached to rails that easily facilitate rearrangements in different ways for four to eight passengers, or removal for extra storage space. The high-capacity load area can also be adjusted in various ways through a number of floor and wall anchoring options.

Oliver Lambert, Eurocopter’s Senior Vice President and Customs Relations announced the arrival of the first aircraft and the first order by a European corporate operator only a year after the EC145 ‘Mercedes-Benz Style’ concept debuted. He added that this proved Eurocopter’s successful development of aircraft that satisfies the high expectations of international private and executive customers.

Attributes of the "Mercedes-Benz Style"

Mercedes-Benz designers work not only on their iconic road vehicles but are also involved in other fields. In fact, the Mercedes-Benz Style division’s portfolio encompasses furniture, lifestyle products and industrial design, apart from automotive and transport products. Their business model involves design licensing and contract work in which design rights are sold to the manufacturer.

Press Release

Unveiling of first

The first product from "Mercedes-Benz Style" is ready for take-off: The EC145 "Mercedes-Benz Style" helicopter from Eurocopter celebrates its world premiere on 17th May, 2011 at the European Business Aviation Convention & Exhibition 2011 (EBACE) in Geneva, after which it will be handed over to a European customer. Mercedes-Benz designers created the interior, which is notable for its outstanding versatility and exquisite materials. The EC145 "Mercedes-Benz Style" is tailor-made for luxury-class business and private travel.

"We are very pleased to have realized the first product of 'Mercedes-Benz Style' with Eurocopter," said Prof. h.c. Dr. Gorden Wagener, head of design at Mercedes-Benz. "The interior design of the EC145 'Mercedes-Benz Style' helicopter represents the classic passion of the Mercedes-Benz design language and fulfils the very highest expectations in terms of elegance, luxury and comfort."

The luxurious interior design was created in the Mercedes-Benz Advanced Design Studio in the Italian city of Como and is inspired by the luxury-class saloons created by the brand with the three-pointed star. The EC145 "Mercedes-Benz Style" offers deluxe materials, elegant woods, and ambient lighting familiar from the S and E-Class that can be adjusted to a number of different colour and brightness settings, as well as spacious multi-function boxes with various equipment options.

Moreover, the designers have placed a great deal of emphasis on variability. The passenger cabin is incredibly versatile, making the EC145 "Mercedes-Benz Style" ideal for a diverse range of travel needs – from business or family travel, to leisure and sporting trips. All seats are fixed to rails and can be rearranged very easily in a number of different arrangements for four to eight passengers, or removed altogether in order to create space for luggage. The spacious load area also offers a high degree of flexibility with an extensive range of anchoring options on the floor and walls.

"Only one year after Eurocopter presented the EC145 'Mercedes-Benz Style' concept at EBACE 2010, we now are unveiling the first aircraft and can already announce the initial sale to a European corporate operator," said Olivier Lambert, Eurocopter's Senior Vice President Sales and Customer Relations. "These achievements confirm Eurocopter's successful approach in developing products that meet the demanding expectations of executive and private customers worldwide."

About "Mercedes-Benz Style"
In addition to styling iconic automobiles, the designers at Mercedes-Benz also work on product design in other fields. The portfolio of "Mercedes-Benz Style" division comprises not only transport-related products, but also furniture and lifestyle products, as well as industrial design. The business model for "Mercedes-Benz Style" incorporates contract work - whereby the design rights are sold to the product manufacturer - and the granting of design licences.

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