Mercedes-Benz ‘Super S-Class’ will take on Bentley, Rolls-Royce

Article by Christian Andrei, on July 29, 2013

After it axed the Maybach luxury brand, Daimler has serious plans with the new 2014 Mercedes-Benz S-Class. As you may know already, the German manufacturer is working on a ultraluxury version of the new S-Class, which will cost between $200,000 and $250,000 in order to compete with Rolls-Royce and Bentley models.

Dubbed “Super S-Class”, the new car is scheduled to arrive in 2015 and will have big job: replace the Maybach 57 and 62 sedans.

If the Maybach 62 S was priced at more than $470,000, the new Super S-Class will be much cheaper in order to attract more customers.

Although some of Mercedes’ AMG models cost almost $200,000, the Super S-Class is independent of AMG and will have a bigger piece of that segment, according to Daimler CEO Dieter Zestsche.

In order to differentiate it from the standard S-Class, the super luxury version of the flagship sedan is expected to offer technology and interior appointments that top those of the 2014 S-Class.

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