Mercedes-Benz targets record-breaking vehicle sales in 2013

Article by Anita Panait, on January 10, 2013

Mercedes-Benz is expecting to sell a record number of vehicles in the United States in 2013, as the German luxury carmaker prepares for weaker demand in China. Mercedes will be fielding a rejuvenated model range led by its S-Class flagship sedan as well as the new CLA compact four-door coupe.

The models will be rolled out in September 2013 and are expected to boost the carmaker’s sales in the US to an all time high in 2013, Stephen Cannon, president of Mercedes-Benz USA, told Reuters. Cannon said in an interview with Reuters that Mercedes is on a roll in the US, noting that the issues in Europe and in China have no spillover in the country.

The US surpassed Germany as the brand’s single biggest market in 2012. Mercedes’ situation in China recently got worse, as its sales in the country dropped almost 19 percent in December 2012, leaving annual volumes stagnant. Cannon, however, expects the overall passenger car market in the US to continually improve in 2013 to 15-15.5 million from 14.5 million in 2012.

Cannon’s high hopes in the US should be able to lighten the burden of Daimler chief executive Dieter Zetsche, who is facing some structural problems in China, as chief rival Audi brand of Volkswagen outsold Mercedes two to one in 2012. In 2012, Mercedes posted a nearly a 12-percent increase in sales in the US to over 274,000 vehicles, allowing it to exceed its previous record in 2007 by more than 20,000 cars.

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