Mercedes-Benz to be world’s most fuel-efficient premium carmaker, says CEO

Article by Christian Andrei, on October 7, 2010

When people talk about who deserves the title of the world's most fuel-efficient premium carmaker, it’s unlikely that Mercedes-Benz would be singled out. But Daimler CEO Dieter Zetsche said that he is prepared to do the “previously unthinkable" at subsidiary Mercedes-Benz and aim to be “efficiency world champions.”

Zetsche is also head of Mercedes-Benz Cars. For the first time in the flagship’s history, the Mercedes S-class luxury sedan will be available with a four-cylinder engine, in the form of the S 250 CDI.

During the press presentation of the S-Class at the Paris Auto Show last week, Zetsche said that instead of being termed as “sacrilege,” what the company is really doing is “progress.”

It’s apparent that Zetsche’s comments are directed to BMW CEO Norbert Reithofer, who seeks to cut the fleet CO2 emissions of his three-brand group (BMW, Mini and Rolls-Royce) by at least 25% by 2020.

Carmakers are being pressured to cut CO2 emissions before stricter rules take effect in Europe in 2012. To make their models more fuel efficient, carmakers are downsizing engines and utilizing technologies such as stop-start systems.

What’s interesting about Zetsche’s statement is that he had not specified a target for the Mercedes car group, which also includes Smart and Maybach. He also didn’t mention when he expects to be recognized as the world's most-efficient luxury brand.

The new engine for the S class is a 2.2-liter diesel that uses 5.7 liters of fuel per 100 kilometers and has CO2 emissions of 149 grams per kilometer. This is the same powerplant that is featured in several of Mercedes's C- and E-class cars. In Europe, this new, greener S-class variant can already be ordered. It has a starting price of 71,876 euros (about $98,320) in Germany. [via autonews - sub. required]

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016