To achieve further growth, Mercedes-Benz is currently laying the groundwork to successfully launch about 16 new or upgraded models for the remaining months of this year and the next.
Mercedes-Benz has posted strong sales since 2010 started and has recorded a 16% increase on the same period last year.
Among the new models to be launched are the Smart Fortwo Electric Drive, the B-Class F-Cell and the A-Class E-Cell, which have alternative drives boasting zero-emission motoring.
But before any of these alternative vehicles arrive, Mercedes-Benz will be introducing a new generation of V-6 and V-8 gasoline powerplants. The engines, which are dubbed BlueDIRECT, use direct injection and turbocharging to use up 24% less fuel than their predecessors.
These will debut in Europe in the fall along with a new engine stop-start feature on select models. The carmaker hasn't given the information yet on the US release dates.
In addition, these product and technology innovations will be supported by a wide-ranging communications offensive, the focal point being a new brand claim: "The best or nothing."
This quote comes from the founding father of Mercedes-Benz, Gottlieb Daimler. The brand campaign starts this week and will be seen in print, TV and online channels.