Mercedes-Benz to introduce 16 models by 2011

Article by Christian A., on August 26, 2010

To achieve further growth, Mercedes-Benz is currently laying the groundwork to successfully launch about 16 new or upgraded models for the remaining months of this year and the next.

Mercedes-Benz has posted strong sales since 2010 started and has recorded a 16% increase on the same period last year.

Among the new models to be launched are the Smart Fortwo Electric Drive, the B-Class F-Cell and the A-Class E-Cell, which have alternative drives boasting zero-emission motoring.

But before any of these alternative vehicles arrive, Mercedes-Benz will be introducing a new generation of V-6 and V-8 gasoline powerplants. The engines, which are dubbed BlueDIRECT, use direct injection and turbocharging to use up 24% less fuel than their predecessors.

These will debut in Europe in the fall along with a new engine stop-start feature on select models. The carmaker hasn't given the information yet on the US release dates.

In addition, these product and technology innovations will be supported by a wide-ranging communications offensive, the focal point being a new brand claim: "The best or nothing."

This quote comes from the founding father of Mercedes-Benz, Gottlieb Daimler. The brand campaign starts this week and will be seen in print, TV and online channels.

Topics: mercedes-benz

If you liked the article, share on:

Comments

Recommended

The North American unit of German premium carmaker BMW is recalling around 19,000 units of its BMW i3 electric vehicle because of the risk of fuel leak. You may ask,...
by - February 22, 2017
A publication by the U.S. Patent and Trademark Office revealed that Honda is still looking into the Project 2&4 Concept. Officially unveiled during the 2015 Frankfurt Motor Show, the Project...
by - February 22, 2017
Barely a month before its official debut, Hyundai gave everyone a taste of what’s to come with the 2017 Hyundai i30 Wagon. Despite what little was shown, it did not...
by - February 22, 2017
One of the main features that have appealed to Cadillac’s customers is its Cadillac User Experience system or CUE. This is once again expected to change as the brand recently...
by - February 22, 2017
Ever since the Regera premiered in 2016, Koenigsegg has been firm about increasing its coverage around the globe. Part of the idea was to ask its employees in Angelholm to...
by - February 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries