Mercedes-Benz is now planning to offer head-up displays on its redesigned S class and C class, sources privy with the German carmaker told Automotive News. The carmaker is set to roll out its redesigned S-class flagship in September. Mercedes, however, is expected to offer head-up displays as an option to both the S class and C class only in the fall of 2014.
The carmaker’s head-up display system will show speed, navigation data and certain warning lights through the windshield. Mercedes’ system will probably feature a warning function if the vehicle's night vision system senses a pedestrian nearby. However, Mercedes is not the first to offer head-up displays on vehicles, making it a latecomer in the game.
A number of carmakers are offering head-up display systems in various levels of sophistication. For instance, BMW unveiled head-up display in 2003 while Audi is offering the technology on its A6 and the A7 models.
What may have prompted Daimler to delay installing such system on its vehicles is the view that head-up display could be a potential driver distraction.
But Daimler is now thinking otherwise. A Daimler executive remarked that that they will install head-up display not only on one model, since for the investment to pay off, a comprehensive roll-out is needed.