Mercedes-Benz to open a museum in Beijing, China

Article by Anita Panait, on September 25, 2013

Mercedes-Benz will open a museum in Beijing, China to showcase the brand’s heritage. The plan is part of Mercedes’ bid to fight the weakening sales in the country. The museum will be the first to be opened by a foreign luxury carmaker in China. It follows a series of efforts by Mercedes to boost its sales in the country, after naming an executive focused on the Chinese market and agreeing to acquire a stake in its local partner.

LBBW analyst Frank Biller remarked that Mercedes-parent Daimler is “looking at new ways to more frequently interact” with the customer and get them excited about its luxury brand, noting that the new museum is “certainly a way to support that."

Most German carmakers like Mercedes, Porsche and BMW have museums in their home market to showcase brands – a move that according to experts can boost their appeal among potential buyers. A Daimler spokesman remarked that Chinese consumers are “extremely brand conscious,” valuing those names that can “display a rich tradition and long history." Mercedes currently lags behind Audi and BMW in sales in China. [source: Daimler]

If you liked the article, share on:

Comments

Recommended

An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Audi will be offering something exciting for its United Kingdom market. The company announced that it will be adding new features as standard to the A4 range. It also confirmed...
by - May 24, 2017
You guys are probably aware of the collaboration between Mercedes-Benz and Renault-Nissan. Knowing this, you would expect that both companies will come up with something impressive. Sources say that the...
by - May 24, 2017
Amongst all sports cars on the planet, which one is the world’s best-selling model? Would you have guessed that it is the Ford Mustang? According to IHS Markit’s global automotive...
by - May 24, 2017
It’s not a bird. It’s not a plane. It’s Kris Singh’s blue carbon flying machine! Time stood still for a few minutes after the extremely rare Pagani Huayra BC Macchina...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries