Mercedes-Benz to overtake Lexus in U.S. market lead

Article by Christian Andrei, on August 26, 2010

According to the latest reports, it appears that Mercedes-Benz make take the lead among luxury brands in the United States after 10 years of dominance by Lexus. Due to the numerous recalls, it seems that Lexus' sales' were affected.

In the first half of the year, U.S. deliveries of Lexus models grew 19 percent to 107,430, but Mercedes-Benz reported that its deliveries were up 25 percent to 106,972.

"It's very likely Mercedes-Benz may take over the lead this year," said Jesse Toprak, vice president of industry trends for researcher Truecar in Santa Monica, California.

"The cumulative impact of all the recalls hasn't really shown up yet. It's more likely to be seen in the second half."

For those who don't know, Toyota was affected by numerous recalls involving leaks, engines that may stall and vehicles at risk of rolling over during emergency driving maneuvers.

"There is a big opportunity there for the Germans," said Jessica Caldwell, a senior analyst at Santa Monica, California.

Lexus reported a 2.7 percent drop in U.S. sales in June while Mercedes-Benz posted a 25 percent gain and BMW delivered 15 percent more cars. [via autonews - sub. required]

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