Mercedes-Benz to start online sales in select Europe cities by the end of the year

Article by Anita Panait, on August 14, 2013

Mercedes-Benz will commence online sales of its vehicles in German and Polish cities by the end of 2013. Customers in Hamburg and Warsaw will be able to order and finance new cars via online shops, Mercedes said in a statement, adding that these Internet-based sales shops will provide the carmaker with important information on how customers respond to such a digital sales channel.

Once a customer has ordered and chose a finance package, he will be required visit a Mercedes dealer for a "final sales administration phase." A Mercedes spokeswoman told Automotive News Europe that customers could either pick up their units at a dealer, or have the vehicle delivered straight to them.

Customers will also be able to set test drives online at a place they prefer. According to Mercedes, company-owned and franchised dealers will still be the most important customer contact points for all activities.

Dealers will still be available to customers as a point of contact after the vehicle purchase. Mercedes said that the inner-city formats will “all channel new customers to the classic dealerships." The spokeswoman added to Automotive News Europe that Mercedes offer its most popular units and high-end cars through its Mercedes-Benz Connection Online store.

Although the models available online will be pre-configured, they will be available with the features customers typically order. Mercedes is planning to launch the online sales service in other cities. Tim Urquhart, an analyst for IHS Automotive, told Automotive News Europe that Mercedes’ online shops will help the carmaker reach younger, more tech-savvy, and urban customers.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries