Mercedes-Benz trims sales lead of BMW and Audi in April 2014

Article by Christian A., on May 14, 2014

Mercedes-Benz managed to trim the sales leads of rivals BMW and Audi in April 2014 as it saw greater demand for its S-Class and E-Class sedans. For the month, Mercedes posted a 14-percent jump in deliveries to almost 133,100 units, outpacing Audi’s 12 percent and BMW brand’s 8 percent.

Mercedes logged a 60-percent rise in demand for the S-class line and a 26-percent surge in deliveries for the E class and related models.

Mercedes parent Daimler AG and Audi are both targeting to overthrow BMW in the luxury car sales throne by 2020. The German 3 are expecting to post their fourth consecutive year record vehicle sales for 2014, banking on recovering demand in Europe. BMW is expecting to post group sales topping 2 million vehicles for this year.

Juergen Pieper, a Frankfurt-based analyst at Bankhaus Metzler, remarked that Mercedes has been in the “process of catching up” over several months now and is growing stronger than its rival as its offers more new products. He noted that Mercedes could even outpace Audi this year.

For the first four months of 2014, Mercedes grew 15-percent to 507,400 vehicles, thanks to good demand for compact models, like the new GLA SUV that was rolled out in Europe in March.

Mercedes also grew 10 percent and 38 percent in the United States and China, respectively. The carmaker expects it figures for the year to grow further when a variant of the C-class sedan with a longer wheelbase is rolled out in China in September and when a wagon version of the mid-sized vehicle is launched later this year.

Daimler plans to refresh the Smart city car lineup with a new two-seat model and a new four-seat version. Smart saw its sales drop 4 percent in April, which resulted to a lower group delivery gain of 13 percent in the month.

Daimler chief executive Dieter Zetsche is planning to introduce 30 new Mercedes models by 2020, including a dozen with no predecessors. Mercedes will also launch an SUV coupe based on the M class 2015. Mercedes will start deliveries of a coupe version of the S class in September.

If you liked the article, share on:

Pin It

Comments

Recommended

Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries