Mercedes-Benz trims sales lead of BMW and Audi in April 2014

Article by Andrew Christian, on May 14, 2014

Mercedes-Benz managed to trim the sales leads of rivals BMW and Audi in April 2014 as it saw greater demand for its S-Class and E-Class sedans. For the month, Mercedes posted a 14-percent jump in deliveries to almost 133,100 units, outpacing Audi’s 12 percent and BMW brand’s 8 percent.

Mercedes logged a 60-percent rise in demand for the S-class line and a 26-percent surge in deliveries for the E class and related models.

Mercedes parent Daimler AG and Audi are both targeting to overthrow BMW in the luxury car sales throne by 2020. The German 3 are expecting to post their fourth consecutive year record vehicle sales for 2014, banking on recovering demand in Europe. BMW is expecting to post group sales topping 2 million vehicles for this year.

Juergen Pieper, a Frankfurt-based analyst at Bankhaus Metzler, remarked that Mercedes has been in the “process of catching up” over several months now and is growing stronger than its rival as its offers more new products. He noted that Mercedes could even outpace Audi this year.

For the first four months of 2014, Mercedes grew 15-percent to 507,400 vehicles, thanks to good demand for compact models, like the new GLA SUV that was rolled out in Europe in March.

Mercedes also grew 10 percent and 38 percent in the United States and China, respectively. The carmaker expects it figures for the year to grow further when a variant of the C-class sedan with a longer wheelbase is rolled out in China in September and when a wagon version of the mid-sized vehicle is launched later this year.

Daimler plans to refresh the Smart city car lineup with a new two-seat model and a new four-seat version. Smart saw its sales drop 4 percent in April, which resulted to a lower group delivery gain of 13 percent in the month.

Daimler chief executive Dieter Zetsche is planning to introduce 30 new Mercedes models by 2020, including a dozen with no predecessors. Mercedes will also launch an SUV coupe based on the M class 2015. Mercedes will start deliveries of a coupe version of the S class in September.

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