Mercedes-Benz UK unveils first iPad Brochure App

Article by Anita Panait, on February 18, 2012

Mercedes-Benz UK has launched its first iPad Brochure App, which promises to provide customers a more engaging way to experience the C-Class Coupé’s design, performance and technology.  The company’s iPad Brochure App contains all the information about the C-Class Coupé, including specs, images and body details as well as its price list.

The Brochure App’s interactive section makes use of the iPad’s capabilities, allowing users to be informed and entertained at the same time. “We live in a culture that’s almost always on-line, and is used to rich media experiences, and our new iPad Brochure app really brings the C-Class Coupé to life,“ David George, Marketing Director Mercedes-Benz Cars said, adding that the new app allows customer to read about the C-Class Coupé’s features and functions without having to wait for a brochure to be delivered, or read a pdf of a paper product.

The carmaker’s new iPad Brochure App has a model lines section that presents C-Class Coupé images and allows readers to compare all engine and trim combinations, from the Sport to the C 63 AMG.

The new app’s slider function allows the reader to compare every detail of two selected cars at three different angles.  The new app also allows a reader to view images and driving video of each C-Class Coupé variant, thus providing to experience their choice of styling options before committing to buy.

App’s configurator allows readers to view the available exterior and interior choices. The app also allows showroom staff to configure the C-Class Coupé together with a customer, offering them an opportunity to stay in touch with a prospective buyer. The app also features an optional data capture that allows the sales teams to send an email to buyers about their customized C-Class Coupé, as well as new car offers for 2012.

Viewed on its rear, it appears that while the Mercedes-Benz C-Class Coupé is indeed sporty, it appears short. This impression of having the length shortened could be due to how the roof flows past the axle in the rear. Assisting with this look are the fluid C-pillars and the steeply-raked window in the rear. Above the boot lid is the wide chamfer, clearly inspired by the side panel, and that highlights further the compactness of the rear section. Putting focus on the width as well is the fact that the tail lights have been placed far from each other.

By putting the LED indicator in the central portion, this allows for a better feeling of depth. What is amazing is that the indicator looks to be floating in between the red upper light bands and red lower light bands, each having its own deeply set LEDs. Still on the rear, the curves present in the bumper allow for horizontal light to be caught and thus highlight even more that deep-set and wide effect. The tailpipe of the exhaust system has in the middle of the AMG a rear skirt allowing for a light look in this section as well as resulting in a unique dynamic and athletic characteristic.

Meanwhile on the front section, the design is clearly the same as that of the newest C-Class but comes with its own unique quality. This region is dominated by the radiator grille surround, which includes the bumper. Serving as the grille’s visual base is the center air intake which has been opened upwards. This air intake has the double-louvre design one usually sees on a coupe.

Starting at the central star, the two louvres, in chrome, go on each side and then slowly narrow once it reaches the outer edges. As such, it gives the front region that horizontal arrow-shaped sweep resulting in the V-shape becoming more prominent. This style resumes to the sides starting from under the headlamps and then merging to the feature lines placed on the sides.

What the design does is to connect the sides with that of the front section. Placed on the bumper are side air intakes. The bumper itself is where the horizontal daytime running lamps have been placed to allow for a more dynamic appeal. Combined with the bumper trim, radiator grille, and bonnet, they put more emphasis on the front end.

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