Mercedes-Benz UK unveils first iPad Brochure App

Article by Anita Panait, on February 18, 2012

Mercedes-Benz UK has launched its first iPad Brochure App, which promises to provide customers a more engaging way to experience the C-Class Coupé’s design, performance and technology.  The company’s iPad Brochure App contains all the information about the C-Class Coupé, including specs, images and body details as well as its price list.

The Brochure App’s interactive section makes use of the iPad’s capabilities, allowing users to be informed and entertained at the same time. “We live in a culture that’s almost always on-line, and is used to rich media experiences, and our new iPad Brochure app really brings the C-Class Coupé to life,“ David George, Marketing Director Mercedes-Benz Cars said, adding that the new app allows customer to read about the C-Class Coupé’s features and functions without having to wait for a brochure to be delivered, or read a pdf of a paper product.

The carmaker’s new iPad Brochure App has a model lines section that presents C-Class Coupé images and allows readers to compare all engine and trim combinations, from the Sport to the C 63 AMG.

The new app’s slider function allows the reader to compare every detail of two selected cars at three different angles.  The new app also allows a reader to view images and driving video of each C-Class Coupé variant, thus providing to experience their choice of styling options before committing to buy.

The app’s configurator allows readers to view the available exterior and interior choices. The app also allows showroom staff to configure the C-Class Coupé together with a customer, offering them an opportunity to stay in touch with a prospective buyer. The app also features an optional data capture that allows the sales teams to send an email to buyers about their customized C-Class Coupé, as well as new car offers for 2012.

Topics: mercedes-benz, app, uk

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016