Mercedes-Benz UK unveils first iPad Brochure App

Article by Anita Panait, on February 18, 2012

Mercedes-Benz UK has launched its first iPad Brochure App, which promises to provide customers a more engaging way to experience the C-Class Coupé’s design, performance and technology.  The company’s iPad Brochure App contains all the information about the C-Class Coupé, including specs, images and body details as well as its price list.

The Brochure App’s interactive section makes use of the iPad’s capabilities, allowing users to be informed and entertained at the same time. “We live in a culture that’s almost always on-line, and is used to rich media experiences, and our new iPad Brochure app really brings the C-Class Coupé to life,“ David George, Marketing Director Mercedes-Benz Cars said, adding that the new app allows customer to read about the C-Class Coupé’s features and functions without having to wait for a brochure to be delivered, or read a pdf of a paper product.

The carmaker’s new iPad Brochure App has a model lines section that presents C-Class Coupé images and allows readers to compare all engine and trim combinations, from the Sport to the C 63 AMG.

The new app’s slider function allows the reader to compare every detail of two selected cars at three different angles.  The new app also allows a reader to view images and driving video of each C-Class Coupé variant, thus providing to experience their choice of styling options before committing to buy.

The app’s configurator allows readers to view the available exterior and interior choices. The app also allows showroom staff to configure the C-Class Coupé together with a customer, offering them an opportunity to stay in touch with a prospective buyer. The app also features an optional data capture that allows the sales teams to send an email to buyers about their customized C-Class Coupé, as well as new car offers for 2012.

Topics: mercedes-benz, app, uk

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