Mercedes-Benz unveils G 63 AMG and Concept Style Coupé in Beijing

Article by Anita Panait, on April 24, 2012

Mercedes-Benz unveiled two new special vehicles in Beijing. One is a new generation of off-road vehicles while the other a sporty styled coupe concept. First off, the Mercedes-Benz launched the G 63 AMG, the spearhead of the new‑generation G-Class, bearing the motto “Forever young.”

As the name motto suggests, the G-Class is targeted towards young individuals who have a taste for off-road driving yet want to get more comfort, safety and modern engines, relying on the brand’s distinct position as one of the most successful off-road names.

The new G 63 AMG is powered by an eight-cylinder biturbo engine that has the ECO start/stop function as a standard. As for Mercedes’ Beijing star, here comes the Concept Style Coupé, allowing people to take a peek on the future compact car of the German auto giant.  The Concept Style Coupé showcases an innovative design taking form in a sporty coupe targeted towards the mid-size segment. 

What sets apart the four-door Concept Style Coupé from others is that it dares to defy styling convention and goes beyond the typical car designs. Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars, described the Concept Style Coupé as expressive and powerful.

Zetsche expects the Concept Style Coupé to become a design benchmark for sporty mid-size vehicles in the future. Powering the Coupé concept is a new four-cylinder turbo petrol engine that provides 155 kW (211 hp). Power from the engine is transmitted to all 4MATIC wheels through the 7G-DCT dual-clutch automatic gearbox. 

The interior of the Concept Style Coupé is very impressive. The Concept Style Coupé’s interior features a dashboard covered in white nubuck leather, which offers a rich contrast to the anthracite Alcantara on the upper surface of the dashboard.

The concept’s sports steering wheel is covered in suede leather, thus providing exceptional grip. All chrome trim pieces and controls are also anodized in black. The concept car’s HMI operating unit shines in black anodized aluminium. All four integral seats come with integrated head restraints that are installed in the sport version of the new A-Class. Mercedes-Benz will start to roll out the series-production version of the concept in 2013 under the model name CLA.

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