Mercedes-Benz USA is offering free maintenance for CPOs this month

Article by Andrew Christian, on May 19, 2014

Mercedes-Benz USA is offering this month a no-charge scheduled maintenance and two months’ worth of payments free for some certified pre-owned models. The offer covers Mercedes-Benz C-Class, E-Class, M-Class and GL-Class vehicles. It excludes AMG and diesel models.

That offer, however, means that in the short term, CPO dealers would not be able to sell prepaid maintenance as people won’t buy something they can get for free. Jay Agresta, president of Benzel-Busch Motor Car Corp. in Englewood, N.J., and chairman of the Mercedes-Benz USA Dealer Board, however, said that won’t be an issue.

He remarked that while an opportunity to sell prepaid maintenance is lost, the offer links the customer to their service department. He added that the program benefits dealers in two ways – it attracts customers and gives them an incentive to come back in the future.

To avail of the offer, customers must take delivery between May 1 and June 2, 2014. Since Jan. 15, all Mercedes-Benz CPO vehicles come with a one-year limited manufacturer’s warranty with no mileage limit.

Customers upgrade the warranty to two or three years. According to a GM spokeswoman, sales penetration for the upgrades is surging. [source: automotive news - sub. required]

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