Mercedes-Benz USA sees scarcity of GLA compact crossover

Article by Christian A., on August 13, 2014

Mercedes-Benz USA is expecting a shortage of its GLA compact crossover when it rolls out the vehicle in September due to the segment's increasing popularity. Mercedes-Benz USA chief executive Steve Cannon remarked that supply for the GLA may be tighter than the CLA compact sedan due to the "crossover-crazy market."

Mercedes started selling the CLA in September, and its demand has been very high that supply dropped to as low as nine days -- far from the optimal 45-day supply that the carmaker set. Currently, supply for the CLA is now 30 days, Cannon said.

He said that they expect a similar situation for the GLA, saying that production constraints mean they wouldn’t get as many compact crossovers as they want. "We will not find out where the natural volume is."

According to Cannon, the United States is competing for vehicle allocation with China, where Mercedes is also logging significant demand. He remarked that while the US remains Mercedes' largest market, China may overtake it in 2015.

Last year, Mercedes-Benz USA received some vehicles from Europe, which was in a slump. However, with demand in Europe in a recovery phase, Cannon said they would not get the same allocation this year.

The GLA is targeted towards Audi Q3, BMW X1 and Range Rover Evoque. The GLA offers a slew of standard equipment like collision prevention assist with autonomous braking, a power liftgate, Bluetooth connectivity, power front seats and chrome roof rails.

Mercedes will start selling the GLA250 4Matic with all-wheel drive in September at a starting price of $34,225. The carmaker will also start selling next month the high-performance GLA45 AMG at a starting price of $49,225.

Mercedes will introduce the base front-wheel-drive GLA250 in the first quarter of 2015 at a starting price of $32,225. All prices include shipping.

If you liked the article, share on:

Comments

Recommended

Hyundai is introducing a new 2018 Accent that is not only wider and longer, but is now also sporting a new look that is more serious than the previous model....
by - February 20, 2017
Fans and enthusiasts of the BMW M2 in the United States could now rejoice. This comes as their favorite BMW M2 is getting a limited edition version as prepped by...
by - February 20, 2017
Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries