Mercedes-Benz USA to transfer its headquarters from New Jersey to Atlanta

Article by Christian Andrei, on January 9, 2015

Mercedes-Benz USA has decided to transfer its headquarters from New Jersey to Atlanta in a bid to trim costs while hoping it could take advantage of forecasted growth in southern United States. According to Mercedes-Benz USA chief executive Steve Cannon, the carmaker will commence the transfer in June to temporary offices in Atlanta while preparing to build a new headquarters by the end of 2017.

He remarked that the transfer decision was influenced by high costs in New Jersey and by anticipated growth in sales and dealerships in the South, particularly in Atlanta, Houston and Dallas. He cited lower costs in the South as a major factor in the carmaker’s decision to relocate.

He remarked that the “great migration from north to south continues” with companies and customers. Carmakers for the past year have been moving their bases in the US.

For instance, Toyota Motor Corp. is shifting its North American sales, marketing and other corporate operations to suburban Dallas from southern California and the Cincinnati area.

Likewise, Cadillac is shifting its base from Detroit to New York. According to Cannon, Mercedes-Benz has outgrown its current base in New Jersey, and a continued stay in the location would need a significant investment.

Mercedes has been overseeing its US operations in Montvale, NJ, since 1972. Mercedes-Benz has seen its sales, including those of Smart small car and Sprinter van brands, jumped 6.7 percent in 2014 to 366,589 vehicles.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly a decade after Opel and sister brand Vauxhall introduced the Insignia large family car, these companies are now getting ready to unveil the second generation of this offering from...
by - December 7, 2016
After we caught a glimpse of the revamped Amarok, VW Australia once again wants to give its ute a sinister look inspired by the Mad Max movie franchise. The “Korama”...
by - December 7, 2016
Customers in the European market are known for leaning towards style and with this in mind, Nissan has revealed the special LEAF Black Edition. While the production run of this...
by - December 7, 2016
When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries