Mercedes-Benz USA to transfer its headquarters from New Jersey to Atlanta

Article by Christian A., on January 9, 2015

Mercedes-Benz USA has decided to transfer its headquarters from New Jersey to Atlanta in a bid to trim costs while hoping it could take advantage of forecasted growth in southern United States. According to Mercedes-Benz USA chief executive Steve Cannon, the carmaker will commence the transfer in June to temporary offices in Atlanta while preparing to build a new headquarters by the end of 2017.

He remarked that the transfer decision was influenced by high costs in New Jersey and by anticipated growth in sales and dealerships in the South, particularly in Atlanta, Houston and Dallas. He cited lower costs in the South as a major factor in the carmaker’s decision to relocate.

He remarked that the “great migration from north to south continues” with companies and customers. Carmakers for the past year have been moving their bases in the US.

For instance, Toyota Motor Corp. is shifting its North American sales, marketing and other corporate operations to suburban Dallas from southern California and the Cincinnati area.

Likewise, Cadillac is shifting its base from Detroit to New York. According to Cannon, Mercedes-Benz has outgrown its current base in New Jersey, and a continued stay in the location would need a significant investment.

Mercedes has been overseeing its US operations in Montvale, NJ, since 1972. Mercedes-Benz has seen its sales, including those of Smart small car and Sprinter van brands, jumped 6.7 percent in 2014 to 366,589 vehicles.

If you liked the article, share on:

Pin It

Comments

Recommended

South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries