Mercedes-Benz wants its China sales to go up by 50% to 300,000 units by 2015

Article by Christian Andrei, on February 25, 2013

Mercedes-Benz is targeting sales in China to go up by 50% to 300,000 units by 2015, according to Daimler CEO Dieter Zetsche. He also said that about two-thirds of Mercedes vehicles sold in China in 2015 will be domestically produced. Zetsche made these announcements earlier this month at Daimler's annual press conference in Stuttgart.

Among the automaker’s plans for this country are the opening of an engine plant in Beijing and the expansion of production of the C-class sedan, long-wheelbase E-class sedan, and its GLK SUV. In addition, the compact B class will begin production in China. Mercedes-Benz will open 50 dealerships every year – most of them will be in China's interior cities.

Zetsche revealed that the turnaround plan after Mercedes-Benz brand sales in China last year increased by just 2% to 196,211 units. In comparison, BMW brand sales rose by 37% to 274,985 units. Meanwhile, sales of premium segment leader Audi improved by 30% to 405,800 units.

Last December, Daimler approved the merger of its Chinese sales operations for imported and locally produced Mercedes cars. It also appointed Hubertus Troska to the management board tasked to oversee China, a new position.

In early February, the automaker announced that it will buy a 12% stake in BAIC Motors Inc., its Chinese joint venture partner, and would get 2 seats in the board of directors. Zetsche added that the positive impact from these changes will be felt over the course of the year.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
2017 is undeniably a very busy year for BMW. After introducing the new 4-Series, the German automaker has just released several new updates. In relation to this, BMW is also...
by - January 23, 2017
The renowned Shelby Super Snake is now 50 years old! As we greet the Super Snake a “happy birthday” or a “happy anniversary,” Shelby itself is celebrating half a century...
by - January 23, 2017
Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries