Mercedes-Benz wants its China sales to go up by 50% to 300,000 units by 2015

Article by Christian A., on February 25, 2013

Mercedes-Benz is targeting sales in China to go up by 50% to 300,000 units by 2015, according to Daimler CEO Dieter Zetsche. He also said that about two-thirds of Mercedes vehicles sold in China in 2015 will be domestically produced. Zetsche made these announcements earlier this month at Daimler's annual press conference in Stuttgart.

Among the automaker’s plans for this country are the opening of an engine plant in Beijing and the expansion of production of the C-class sedan, long-wheelbase E-class sedan, and its GLK SUV. In addition, the compact B class will begin production in China. Mercedes-Benz will open 50 dealerships every year – most of them will be in China's interior cities.

Zetsche revealed that the turnaround plan after Mercedes-Benz brand sales in China last year increased by just 2% to 196,211 units. In comparison, BMW brand sales rose by 37% to 274,985 units. Meanwhile, sales of premium segment leader Audi improved by 30% to 405,800 units.

Last December, Daimler approved the merger of its Chinese sales operations for imported and locally produced Mercedes cars. It also appointed Hubertus Troska to the management board tasked to oversee China, a new position.

In early February, the automaker announced that it will buy a 12% stake in BAIC Motors Inc., its Chinese joint venture partner, and would get 2 seats in the board of directors. Zetsche added that the positive impact from these changes will be felt over the course of the year.

If you liked the article, share on:

Comments

Recommended

During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries