Mercedes-Benz widens 2014 lead in February vs BMW to 4,943 vehicles

Article by Eugene Conan, on March 6, 2014

Mercedes-Benz extended its 2014 luxury car sales lead against main rival BMW in the United States by posting a record February as boosted by new models. Mercedes posted a 2.6-percent sales gain last month to 22,609 units, led by the revamped S-class sedan and the new entry-level CLA car, according to a statement from the carmaker.

Its closest rival, BMW, logged a 3.3-percent sales gain in February to 22,017 units. Mercedes has already padded its lead against BMW to 4,943 vehicles. BMW reigned over US luxury vehicles sales in 2011 and 2012 before relinquishing the throne to Mercedes in 2013.

"Mercedes is hitting it on the product portfolio," Larry Dominique, president of ALG Inc., which sets vehicle residual values, told Bloomberg in an interview. "It seems BMW has been a little behind the curve on the product side. But they're not dumb. They'll come back pretty strong." Mercedes saw sales of its S-class almost doubled to 1,789 in February.

It also sold 1,971 units of the CLA during the month. BMW’s gain, meanwhile was boosted by a combined 12-percent surge for its 3 series and 4 series and a 52-percent gain for the X3 SUV. In terms of reported sales, Mercedes was ahead of BMW by 3,254 units in 2013. In terms of vehicle registrations, Mercedes was ahead of BMW by 2,270 units, according to researcher R.L. Polk & Co. Lexus, meanwhile, posted an 8.7-percent rise in US deliveries to 18,855 units, thanks to strong performances by its entry-level IS (3,517 units) and the GX SUV (1,590 units).

"Our consistent sales momentum points to the strong foundation of our business priorities," said Steve Cannon, president and CEO of MBUSA. "The depth and breadth of our product is unmatched, our dealers are more engaged than ever, and our absolute dedication to the customer experience has given us the No. 1 spot in luxury market loyalty for eight years running." 

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