Mercedes-Benz widens US sales lead over BMW in November 2013

Article by Christian Andrei, on December 4, 2013

Mercedes-Benz has padded its luxury-vehicle lead over the BMW brand in the United States in November, boosted by strong sales of the new entry-level CLA coupe. In a statement, Mercedes said it sold 3,623 CLAs in the $29,900 car’s second full month of availability. Mercedes posted a 13-percent year-on-year jump in US sales to 34,376 vehicles in November.

Mercedes’ lead over BMW so far this year is now 7,610 vehicles, from 4,986 through October. Mercedes is targeting to unseat BMW as the best-selling luxury carmaker in the United States, although Daimler chief executive Dieter Zetsche remarked in July that he expected his company to come up short again this year.

BMW, meanwhile, logged a 1.7-percent rise in sales in November to 31,752 vehicles. BMW logged sales hikes of 22 percent for its 3-series and 4-series, and 13 percent for its X1 compact SUV. The numbers, however, don’t include Daimler’s cargo vans and Smart cars and BMW’s Mini brand, since they aren’t luxury vehicles.

In terms of sales, BMW was the leader in 2012, but in terms of vehicle registrations, Mercedes was the top-ranked brand, according to researcher R.L. Polk & Co. In the first nine months of 2013, US owners had registered 216,724 new BMW vehicles and 206,952 from Mercedes, according to Polk.

Lexus logged a 13-percent surge in sales in November -- boosted by a 99-percent gain for its entry-level IS sedan -- to 25,611 units and a 12-percent climb to 239,090 for the year, Toyota said in a statement. Cadillac, meanwhile, posted an 11-percent rise in sales in November to 16,172 units and a 25-percent jump in the year so far to 164,378.

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