Mercedes-Benz will change its naming scheme as new models arrive

Article by Christian A., on April 17, 2012

Mercedes-Benz introduced new models such as the E-Class Coupe and Cabriolet as well as the C-Class Coupe. Moreover, the CL was rumored to become the S-Class Coupe but it appears that this name will be history as Mercedes-Benz will overhaul its naming scheme again. Although the first models carried one letter (S-, E-, G-Class), Mercedes-Benz introduced two-letter badges (CL, GL) and then three-letter designations (CLC, CLS).

Still, this isn’t enough as Mercedes-Benz is expanding its portfolio with new models and needs new designations. As a result, the German manufacturer will introduce a new naming process: G will be the new common marker for SUVs and crossovers, while C will be the prefix for coupes and convertibles; SL will remain a common marker for all the new sports cars.

Still, there’s more! The upcoming four-door coupe based on the Mercedes-Benz B-Class is no longer badged CLC, because the second C will denote the model range, and the car is not based on the C-Class.

According to the new scheme, the correct name of the “old” CLC will be CLA. Same thing with the GLC crossover, which will make its debut in 2014 – the new crossover will be named GLA. Regarding the coupe and cabriolet versions of the A-Class, these will become CLB because the car is based on the MFA platform used by the B-Class.

The upcoming coupe and cabrio models based on the current C-Class, these models will receive the CLC moniker. The E-Class Coupe and Cabrio models will be named CLE.

Regarding a new coupe based on the S-Class, this would receive the CLS badge but since the name is already taken, it will receive a new name. The CL is expected to get the SLC moniker, while the baby SLS is expected to be called SLR. The new GLK is expected to become GLC as this model is based on the C-Class platform. The G-Class will retain its name because it remains company’s flagship SUV model.

Mercedes Benz’s 2nd-generation mid-range SUV is named GLC and represents a huge step forward on several aspects. On a technical level, it makes its mark clearly with the brand’s outstanding hallmark standard of safety by featuring state-of-the-art and cutting-edge assistance systems and excellent energy efficiency. Moreover, fuel consumption is up to 19% less than that of the previous model.

Meanwhile, the GLC’s air body control multiple chamber air suspension, which is without parallel in its segment, its extended range of dynamic select transmission modes, and its 4MATIC permanent AWD (all-wheel drive) increase the vehicle’s sporty agility and ride comfort, regardless of road surface. And visually speaking, the vehicle’s body expresses a clear and sensual design philosophy, which was successfully demonstrated in the spring by the GLC Coupé show car concept and which serves as standard for future SUVs.

According to Thomas Weber, a management board member of Daimler AG and who oversees group research and car development at Mercedes-Benz, the carmaker’s new GLC represents a systematic step further in the implementation of the brand’s successful SUV philosophy. The new GLC combines together the ultimate in driving comfort and sporty feel as well as impresses both on and off the road. It is highly appealing with its new equipment line and new design.

In addition, the new GLC’s design philosophy essentially favors modern aesthetic and sensual purity over the classic off-road appearance. Its dynamic design conveys emotional appeal, at the same time employs purist forms. Its surfaces embody a level of tension as well as precise lines, which cite the clear design line that is being followed by all of Mercedes-Benz’s state-of-the-art SUVs. Furthermore, the GLC represents a departure from the G-Class, which is its progenitor, in terms of appearance. And on a technical level, the SUV sets new benchmarks in all aspects, making the mid-size SUV's capabilities off-road as outstanding as ever.

Topics: mercedes-benz

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