Mercedes-Benz to reveal new design concept by the end of the month

Article by Christian Andrei, on January 21, 2011

Sources said that for the 125th anniversary of Mercedes-Benz on January 29, a new design concept will be unveiled. This insider told Autocar that instead of a traditional show or concept car, the company will display a sculpture similar to the inspiration for the look of the F800 concept that was unveiled at last year’s Detroit motor show.

The insider also said that as part of the anniversary celebrations, Mercedes-Benz is planning to show a “dramatic, sensational” new concept at the Frankfurt Motor Show in the autumn.

The source clarified that this concept will not be related to the concept to be shown on January 29. It’s not likely that the concept will have the ‘F900’ name even if it is the traditional name that’s next in line for Merc’s next big innovative show car. Nearly 125 years ago, Karl Benz was awarded a patent for his Motorwagen.

Mercedes is expected to provide details of its Mercedes Front-drive Architecture (MFA) platform that will underpin a new family of A- and B-class models during the celebration evening in Stuttgart.

This insider added that in the coming months, a “whole range” of show cars for the A- and B-class range are expected. It’s likely that these first concepts will be launched at the Geneva show in March.

It can be recalled that Mercedes started off its 125th anniversary celebrations at the recently held Detroit show by showcasing alternatively-fuelled cars.This is regarded to be a teaser to the fact that its MFA patent will probably be focused on an automobile “powered by petrol, diesel, natural gas, hydrogen and electricity.”

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