Mercedes-Benz will take the 3rd place in U.S. luxury sales race, boss says

Article by Christian Andrei, on December 14, 2010

Oh, no he didn’t… Mercedes-Benz admitted that this year the will be forced to take the third place in the luxury vehicles sales race, because its main rivals Lexus and Bmw are more powerful. “I'm pretty sure we'll be No. 3,” said Ernst Lieb, president of Mercedes' U.S. unit.

For those who don’t know, Lexus has held the top spot in the United States since 2000, but Bmw recorded some impressive sales in luxury cars and sport-utility vehicles. Lexus is currently leading the race and in November sold 4,936 vehicles more than the Bavarian manufacturer.

Furthermore, Bmw outsold Mercedes-Benz by 545 vehicles. Lieb also said that he expects Bmw to finish second, because they are pushing extremely hard.

Still, there are some bad news for Lexus, as the Japanese manufacturer had an impressive advantage four years ago, 75,000 units ahead of Mercedes-Benz, while Bmw sold 40,000 units more than its German rival.

According to Jesse Toprak, an industry analyst with TrueCar, it appears that it will be very difficult for Mercedes-Benz or Bmw to catch up Lexus, unless they will do something unusual for the remainder of the month. [via autonews - sub. required]

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