Mercedes-Benz’s latest B-Class iPad Brochure app is a first for showrooms

Article by Christian Andrei, on April 17, 2012

The latest B-Class iPad Brochure app from Mercedes-Benz is a first for the showroom environment. It features the newest in augmented reality with full-scale experience layers information directly on the vehicle itself. The interactive app utilizes iPad's ability to inform and to entertain. With this app, the B-Class can come to life for prospective B-Class buyer to explore.

Those who are looking for a visual kick, the model lines section enables a convenient and fast way to compare the SE trim with the Sport 'slide by slide' from three exterior angles. One can see thousands of personalization choices by using the configurator. There are many customer-specific interior and exterior color choices, design specification additions, wheel options and trim line options. 

App users can save and share their ideal B-Class. A handy Retailer Locator tool will direct them to the nearest retailer if they wish to learn more or explore further into the augmented reality in the comfort of their local showroom. The app has every feature which a potential B-Class buyer could wish to learn about the new model such as price list as well as all the information seen in a conventional paper brochure. 

The app has a COMAND Online section wherein users can read an easy-to-understand guide to the class-leading multimedia onboard computer from Mercedes-Benz.

Load space animations are also available, providing an educational and playful method to demonstrate the various load compartment options. As a sample, users can watch how convenient a washing machine or bicycle fits into the vehicle. The app is downloadable at mercedes-benz.co.uk and at the Apple App Store.

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