Mercedes-Benz doubles lead over BMW in US luxury auto sales race in October 2013

Article by Anita Panait, on November 4, 2013

Mercedes-Benz sold 4,895 CLA coupes in October 2013, its first full month of availability. The strong sales of the $29,900 coupe helped the luxury brand log a 25-percent growth in October as well as double its luxury-vehicle lead in the US. Mercedes sold 30,069 vehicles in the month, with E-class deliveries jumping 23 percent compared to the previous year, parent Daimler said in a statement.

The BMW brand sold 27,574 vehicles in October, reflecting a 4.2 percent increase. The CLA, which is the lowest-priced Mercedes in the US, helped the brand pad its year-to-date advantage over BMW to 4,986 vehicles, from 2,491 in the first nine months of 2013. Mercedes now has sold 245,125 vehicles in the US while BMW delivered 240,139 units.

In July, Daimler chief executive Dieter Zetsche remarked that he expected Mercedes to come up short this year. BMW was helped by strong sales of its 5 series sedans (19 percent) and the X1 compact SUV (60 percent), according to a statement from the German carmaker. The numbers do not include Daimler’s cargo vans and Smart cars and BMW’s Mini brand since they are not considered as luxury vehicles.

BMW was the US sales leader for 2012 based on reported sales.  However, Mercedes is ahead in terms of vehicle registrations, according to researcher R.L. Polk & Co. The research said that through this June, owners had registered 141,724 new BMW vehicles in the US, compared to 134,326 from Mercedes.

Lexus, which was the top-selling luxury brand in the US for 11 years until 2010, logged a 14-percent jump year-on-year in October to 22,719 units. Lexus also posted a 12-percent rise in deliveries in the year-to-date to 213,479 units.  Cadillac, meanwhile, logged a 9.5-percent jump in sales to 14,792 units, thanks to demand for the new ATS and XTS sedans. In the first 10 months of 2013, Cadillac sold 148,206 units for a 27-percent increase, GM said in a statement.

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