Mercedes-Maybach sales skyrocket in China

Article by Christian Andrei, on June 24, 2015

Mercedes-Benz sales in China of its Maybach cars are going so well that it almost sells in a month in this country what it used to sell globally in one year. Mercedes has been selling approximately 500 units of the ultraluxury variant of the Mercedes S class. Each vehicle has a starting price of about 1.44 million yuan ($230,000) in China.

In comparison, global sales of the Maybach brand had its peak in 2003 with about 600 cars sold. Back then, the price of each unit was higher than $350,000. Mercedes sales chief Ola Kaellenius said that China sales are “developing very well." This year, Maybach was revived this year to go after the rich customers and compete with the likes of Bentley and Rolls-Royce.

The Maybach models add on what’s available with the standard S class with more legroom and more luxurious options like hand-made silver-plated champagne goblets. It appears that Daimler’s move to narrow the gap between itself and BMW and Audi in China (the largest market in the world) is working. It was in February that Maybach became available in China.

Last month, Mercedes sales increased by 20%, buoyed up by Maybach as well as sales of its SUVs and compact cars. Audi, which is the topselling luxurious brand in China, reported its first sales decrease in over 2 years. During an event last week, Daimler CEO Dieter Zetsche said that the company is “very optimistic” about being able to maintain its momentum.

Daimler’s growth in China has to be strong enough to achieve its ambition of surpassing BMW and Audi in worldwide sales by the end of the decade. China, which is the biggest market in the world for the S class, is also needed to achieve profit margins due to the high sales of range-topping vehicles in the country.

Sticker prices go up because of taxes and fees. Maybach’s imported vehicles cost even more. Mercedes sells Maybach in China as “the premier choice of China's modern-day luminaries as they show their utmost respect to the world."

Daimler tried to revive Maybach in 2002 but it did poorly, partly because it shared many characteristics with the S class. When the decision was made to phase it out in 2011, it sold from 200 to 300 cars annually.

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016