Mercedes-Benz proved to be the fastest-growing major premium car brand in the United Kingdom by breaking the record for new car registrations in the country in the first half of 2012. According to figures released by SMMT today, Mercedes logged 47,245 new car registrations in the first six months of 2012, which is 14 percent higher than in the same period in 2011.
The company’s record-breaking performance was led by three models -- C-Class Coupé, CLS four-door coupé and S-Class luxury saloon, posting year-to-date results with 4,324, 1,700 and 1,084 registrations respectively. This allowed the Mercedes trio to become leaders in their own segments in the UK.
Also, Mercedes posted another record by logging nearly 3,000 registrations for its all-new B-Class models. Mercedes’ high-performance division, AMG, also posted a 150 percent rise in registrations for the first six months of 2012. The new SLK 55 AMG and the C 63 AMG models posted 120 and 618 registrations respectively for the first half of 2012.
On the other hand, Mercedes logged a 17.1 percent increase in new van registrations to 11,637 units YTD, in a van market that had slid 7.5 per cent. The company also posted a 124.6 percent increase in the first six months of the year for the registration of its Vito Taxi. The carmaker’s three-axle and four-axle rigid trucks also recorded increases in registrations at 56.9 percent and 108.8 percent respectively.
According to Marcus Breitschwerdt, president and chief executive of Mercedes-Benz UK, the carmaker’s record-breaking numbers illustrate that with great products, attractive offers, and a committed team of hard-working people, exceptional results are achievable. Breitschwerdt thanks the carmaker’s new and returning customers for their patronage. He noted that Mercedes posted a 27.8 percent increase in new car sales and an 18.7 percent hike in fleet sales in the first half of 2012.