Mercedes unseats BMW as top-selling luxury carmaker in the US in 2013

Article by Anita Panait, on January 6, 2014

After 14 years since it last dominated the luxury vehicle sales in the United States, Mercedes-Benz is now back on top. Mercedes led on sales throughout the year and managed to withstand a late surge from rival BMW, the leader in 2012. In December, Mercedes logged a 17-percent surge in deliveries to 33,007 units, boosted by strong demand for the new entry-level CLA, and revamped mid-size E-class and premium S-class.

For full year 2013, Mercedes logged a 14-percent rise in sales to 312,534 units.  This is 3,254 more than BMW’s total deliveries in 2013. BMW delivered 309,280 vehicles in 2013, for a 10-percent hike. BMW logged 37,389 vehicles in deliveries in December 2013, boosted by gains of 56 percent for its 3-series and 4-series sedans. 

The figures don’t include Daimler’s cargo vans and Smart cars and BMW’s Mini brand, since they aren’t luxury vehicles.

The last time that Mercedes was the best-selling luxury carmaker in the US was in 1999, when it delivered 189,437 vehicles.  “We saw record sales, flexed our muscles across the entire product line from top to bottom and brought the customer experience to an all-time high,” Steve Cannon, chief executive of Mercedes-Benz USA, said in a statement.

BMW was the leader in 2012 in terms of reported sales, but in terms of vehicle registrations, Mercedes was at the top, according to researcher R.L. Polk & Co. In the first nine months of 2013, owners had registered 216,724 new BMW vehicles in the US, compared with 206,952 from Mercedes, according to Polk.

Topics: mercedes-benz, bmw, sales

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016