Mercedes unseats BMW as top-selling luxury carmaker in the US in 2013

Article by Anita Panait, on January 6, 2014

After 14 years since it last dominated the luxury vehicle sales in the United States, Mercedes-Benz is now back on top. Mercedes led on sales throughout the year and managed to withstand a late surge from rival BMW, the leader in 2012. In December, Mercedes logged a 17-percent surge in deliveries to 33,007 units, boosted by strong demand for the new entry-level CLA, and revamped mid-size E-class and premium S-class.

For full year 2013, Mercedes logged a 14-percent rise in sales to 312,534 units.  This is 3,254 more than BMW’s total deliveries in 2013. BMW delivered 309,280 vehicles in 2013, for a 10-percent hike. BMW logged 37,389 vehicles in deliveries in December 2013, boosted by gains of 56 percent for its 3-series and 4-series sedans. 

The figures don’t include Daimler’s cargo vans and Smart cars and BMW’s Mini brand, since they aren’t luxury vehicles.

The last time that Mercedes was the best-selling luxury carmaker in the US was in 1999, when it delivered 189,437 vehicles.  “We saw record sales, flexed our muscles across the entire product line from top to bottom and brought the customer experience to an all-time high,” Steve Cannon, chief executive of Mercedes-Benz USA, said in a statement.

BMW was the leader in 2012 in terms of reported sales, but in terms of vehicle registrations, Mercedes was at the top, according to researcher R.L. Polk & Co. In the first nine months of 2013, owners had registered 216,724 new BMW vehicles in the US, compared with 206,952 from Mercedes, according to Polk.

Topics: mercedes-benz, bmw, sales

If you liked the article, share on:

Comments

Recommended

Mazda seems too far ahead in Safety technology for having four of its vehicles chosen as the safest on the road. Very recently, the Insurance Institute for Highway Safety has...
by - June 22, 2017
The automotive world is intensely competitive given the growing number of players, but the British car manufacturer is adamantly holding on to its spot. The 2018 Jaguar XF Sportbrake, priced...
by - June 22, 2017
Audi’s all-electric supercar, the R8 e-tron, had been discontinued last October after being in the market for under two years. The electric vehicle was then exclusive to the European market...
by - June 22, 2017
Dodge has made it clear to everyone, including its potential buyers, that the Challenger SRT Demon is a street-legal drag car - that it is unlike any of your ordinary...
by - June 22, 2017
After a number of failed attempts, Tesla finally gets an Arizona dealership license by winning a court battle that allows them to sell directly to consumers. The automotive dealer license...
by - June 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries