After 14 years since it last dominated the luxury vehicle sales in the United States, Mercedes-Benz is now back on top. Mercedes led on sales throughout the year and managed to withstand a late surge from rival BMW, the leader in 2012. In December, Mercedes logged a 17-percent surge in deliveries to 33,007 units, boosted by strong demand for the new entry-level CLA, and revamped mid-size E-class and premium S-class.
For full year 2013, Mercedes logged a 14-percent rise in sales to 312,534 units. This is 3,254 more than BMW’s total deliveries in 2013. BMW delivered 309,280 vehicles in 2013, for a 10-percent hike. BMW logged 37,389 vehicles in deliveries in December 2013, boosted by gains of 56 percent for its 3-series and 4-series sedans.
The figures don’t include Daimler’s cargo vans and Smart cars and BMW’s Mini brand, since they aren’t luxury vehicles.
The last time that Mercedes was the best-selling luxury carmaker in the US was in 1999, when it delivered 189,437 vehicles. “We saw record sales, flexed our muscles across the entire product line from top to bottom and brought the customer experience to an all-time high,” Steve Cannon, chief executive of Mercedes-Benz USA, said in a statement.
BMW was the leader in 2012 in terms of reported sales, but in terms of vehicle registrations, Mercedes was at the top, according to researcher R.L. Polk & Co. In the first nine months of 2013, owners had registered 216,724 new BMW vehicles in the US, compared with 206,952 from Mercedes, according to Polk.