This Thursday, the manufacture of the Sable sedan of the Mercury brand will come to an end at the Ford Assembly plant in Chicago, which will also signal the start of the production of the 2010 Ford Taurus model.
As the company's mid-luxury line and intended to fill in the gap between the Ford and Lincoln brands, Mercury has been absorbing the sales of the two brands. Ford has denied rumors suggesting that the carmaker will be totally getting rid of the brand.
However, this denial by Ford is not supported by any action considering that, after the Sable is gone, the five remaining models still do not have any replacement after their present product cycles.
Ford has said that it will provide Mercury a small car but the recession that has been making a toll on the industry may be a strong reason the Mercury will be totally shutdown. Last month Ford sold 1,158 Mercury Sables, down by 37.9 percent from April last year.
Compared to last year, the Mercury brand is down almost 41 percent for April in contrast to last year and has fallen 43 percent in the first four months of this year.
Ford is down by 40 percent and Lincoln by 35.6 percent. Ford's facility in Chicago is also responsible for producing the Lincoln MKS and the Taurus X crossover which ended production last month.