Mexican production helps Nissan hike June 2014 sales in the US

Article by Andrew Christian, on July 4, 2014

Nissan Motor Corp.’s newest factory lines in North America helped the carmaker boost its small-car sales in the region in June. Increased supply of Sentra compacts and Versa subcompacts from Nissan’s lines in Mexico allowed Nissan Division to post a 6-percent surge to 101,069 cars and trucks.

The carmaker posted a 33-percent surge in Versa sales in June to 11,613, and a 68-percent jump in Sentra sales to 17,097. Despite the growth, Nissan saw sales in other volume products like the Altima and Rogue crossover drop year-on-year in June.

According to Fred Diaz, Nissan senior vice president for US sales & marketing and operations, disclosed that the Rogue dipped 3 percent in June, no thanks to tight capacity. Nissan is selling the new-generation Rogue sans incentives at a 31-day supply, Diaz disclosed.

He noted that Nissan was importing the Rogue from Japan. He said that the while the Rogue has been “an absolute hit,” sales were down because Nissan is capacity-constrained. He added that Nissan is doing everything to try to get Rogue for sale in North America.

On the other hand, Diaz said the decline in Altima sales (3 percent to 26,111 in June) was attributable to a cutback in its fleet sales. Altima’s retail sales jumped 9 percent in June.

He disclosed that across the model portfolio, Nissan intentionally reduced back fleet sales by 6 percent and hiked retail sales by 8 percent. Infiniti fell 6 percent in June to 8,574 units.

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