Michael Horn kicks off CEO role in VW with HQ reception

Article by Anita Panait, on January 22, 2014

Michael Horn just started this month serving as chief executive of Volkswagen Group of America. Armed with a long working history in Germany and a good understanding on how to connect with the executives of parent Volkswagen AG, Horn would not let a mean bronchitis stop him from making a strong first impression.

On the eve of the Detroit auto show, a number of Volkswagen AG board members and executives had gathered for a company reception at a downtown restaurant. Horn was to make his appearance as CEO of the carmaker’s US unit and become the new face of the Volkswagen brand in America.

Although Horn struggled from a cough, he managed to suppress it just as he introduced Volkswagen AG chief executive Martin Winterkorn on stage and speak to the board members.

"My boss is very demanding, and we have a difficult year ahead of us," Horn told Automotive News, referring to Winterkorn. Horn remarked that 2014 would be a challenging year in the United States. “But I have only one mode, and this is to go forward -- or, as you would say, to go on offense."

For Horn, going on offense does not just mean increasing the carmaker’s sales in the US to around 800,000 VW-brand vehicles and making it a major player like Toyota and Honda, but it also means pushing VW executives at its Wolfsburg base to approve and launch products that are designed particularly for the American market, starting with a US version of the Tiguan compact crossover.

Topics: vw, ceo

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries