Michael Winkler is next CEO of Bentley Motors in the Americas

Article by Christian A., on January 31, 2015

Bentley has named Michael Winkler as president and chief executive of Bentley Motors in the Americas, effective April 1. Winkler will replace Christophe Georges, who was named as director of product and marketing for Bentley’s global organization. Winkler will be based at the unit’s corporate headquarters in Herndon, Va., reporting to Kevin Rose, Bentley’s member of the board for sales, marketing and aftersales.

He is currently serving as managing director of Jaguar Land Rover’s operations in Australia and used to hold positions with Porsche in Germany, North America and Australia. Rose, in a statement, welcomed Winkler to Bentley, noting that the Americas plays a key part in the carmaker’s global success, being its biggest market.

The Americas – comprised of Brazil, Canada, Chile, Mexico and the United States -- accounted for 29 percent of total global deliveries in 2014, making it Bentley’s top market for the year with sales of 3,186 cars.

Bentley has 53 dealerships throughout the Americas. Georges, meanwhile, has been the president and CEO of The Americas since 2008.

In his new role, he will be based in Bentley’s headquarters in Crewe, England, in charge of the carmaker’s marketing, product and motorsport activities, including brand strategy, digital marketing, customer relationship management, the Bentley Collection and motor shows and live events.

Rose remarked that Georges’ considerable international experience, wealthy knowledge of the ultra-luxury market, and a strong understanding of the Bentley brand makes him the ideal person to lead Bentley’s product and marketing activities. [source: Bentley]

If you liked the article, share on:

Comments

Recommended

You probably heard about Ford’s CEO Mark Fields’ departure from the company. Fields has spent almost three years with the company, and now, he is going to be replaced by...
by - May 28, 2017
A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries